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Category:
Blog
What Retailers Get Wrong About In-Store Retail Media
January 7, 2026
In-store retail media is not inherently broken. Screens work. Brands want physical-world reach. Retailers want new revenue streams tied to…
Key Takeaways from IAB’s Retail Media Measurement Framework
December 22, 2025
In-store retail media has moved from experimentation to serious investment, with brands increasingly allocating budget to physical stores as high-impact…
In-Store Audience Insights vs. Web Analytics: What Retailers Need to Know
December 18, 2025
Retailers have become expert data collectors online: they measure every click, scroll, and purchase path. That precision has made e-commerce…
Unwrap Your Insights: 7 Measurements You Might Be Missing This Holiday Season
December 9, 2025
The holiday season brings the best and most challenging moments for retailers. Stores fill with eager shoppers, sales targets loom…
[Guide] Gobble Up the Data: 5 Ways Retailers Turn Holiday Footfall into Revenue
November 21, 2025
Thanksgiving brings one of the biggest surges in retail traffic all year — but high footfall alone doesn’t guarantee higher…
The 12 Metrics of Christmas: In-Store Analytics to Boost Retail Performance This Holiday Season
November 17, 2025
The holiday shopping season is where in-store analytics prove their value. For retailers, tracking retail performance metrics during peak season…
[Podcast] How Data is the Difference between DOOH and In-Store Retail Media | IAB Europe’s Retail Media Roundtable
November 12, 2025
In the world of retail media, a "sleeping giant" is finally stirring, and it's residing right where 93% of all…
Walkbase in Action: Smarter Staffing for Better Customer Service
November 12, 2025
Imagine it’s a Saturday afternoon, and your store is buzzing with shoppers. The checkout lines are getting longer, employees are…
Walkbase in Action: Increasing Basket Size
October 27, 2025
Every shopper who walks through your doors presents an opportunity not just for a single sale, but for a series…
Retail Analytics for Competitive Advantage
October 21, 2025
The retail landscape is more competitive than ever. Customers have limitless options, and retailers are under pressure to not only…
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