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Category:
Blog
Key Takeaways from the IAB’s Standards for In-Store Retail Media
November 6, 2024
In-Store Retail Media Definitions Let’s start with key definitions of in-store retail media networks. What is in-store retail media? The…
Transform Your Grocery Store with Walkbase TREQ
October 28, 2024
What is Walkbase TREQ? Walkbase TREQ is a high-accuracy retail analytics solution that provides an unprecedented, data-driven view of the…
Walkbase TREQ: Understanding the In-Store Customer Journey
October 28, 2024
Here’s how Walkbase TREQ can help retailers better understand the in-store journey: Monitor Occupancy in Real-Time The Walkbase TREQ tracks…
Retail Analytics: 3 Key Strategies to Improve Merchandising
October 28, 2024
Here are three key ways retail analytics can improve merchandising: Effective Inventory and Assortment Planning Leveraging the power of retail data…
Why Foot Traffic Data is Critical for Retail Store Success
October 28, 2024
What is foot traffic? Foot traffic, also known as occupancy, is the number of people entering and exiting a retail…
Walkbase TREQ: The Key to Successful Merchandising
October 28, 2024
What are retail analytics and why are they useful? At their core, retail analytics help retailers understand how customers interact…
Reactions and Insights From DMEXCO 2024
October 28, 2024
You moderated two masterclasses during Scala’s “What’s in Store for Retail Media Networks” event at DMEXCO. Can you describe that…
Key Takeaways From Groceryshop 2024
October 28, 2024
This is your third year attending Groceryshop. What surprised you or was different this time around? The first is that…
Elevating the In-Store Customer Experience With Behavioral Data
October 11, 2024
Optimize Store Layout Does the store layout maximize the in-store experience? Retailers have used sparse (and expensive) data generated from…
3 Ways Walkbase Boosts In-Store Experiences & Revenue
October 11, 2024
Maximize In-Store Retail Media With Personalized Ads Promotions, deals and lower-cost items are always important during the holiday season, but…
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