Improve Marketing Effectiveness
Analyze Shopper Behavior and Drive Targeted Marketing
Walkbase’s self-hosted, secure platform provides real-time data on customer behaviors throughout the store. Using Bluetooth and 3D sensor technology, the Walkbase platform gathers insights through highly advanced mobile tracking, messaging, and artificial intelligence-based mobile ad targeting. The Walkbase platform generates data on preferences, location, price sensitivity and basket sizes via shopper smartphone and browsing behavior. With this abundance of information, grocery stores can send more targeted promotions, modify their marketing campaigns, fix pricing issues, and provide relevant content to shoppers in-store, eliminating uncertainty about inventory levels.
Key Benefits of Utilizing Walkbase in Grocery Stores
01.
Gain real-time analytics data and monetize
customer behavior
02.
Match in-store behavior data to loyalty
membership data in a privacy-friendly manner
03.
Reach customers digitally in-store at the point
of decision
04.
Create audiences for digital platforms and
increase media revenue
05.
Improve merchandising strategy and optimize
your store
01.
Gain real-time analytics data and monetize customer behavior
02.
Match in-store behavior data to loyalty membership data in a privacy-friendly manner
03.
Reach customers digitally in-store at the point of decision
04.
Create audiences for digital platforms and increase media revenue
05.
Improve merchandising strategy and optimize your store
