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GROCERY

Improve grocery store performance with actionable insights

Analyze Shopper Behavior and Drive Targeted Marketing


Walkbase gives grocery retailers the data and insights they need to make sound marketing decisions and create a more seamless customer journey. Walkbase’s self-hosted, secure platform gathers real-time data on in-store behavior using Bluetooth and 3D sensor technology, yielding valuable insights into shopper preferences, traffic and pathing, price sensitivity, basket sizes and browsing behavior. With this abundance of information, grocery stores can:

  • Create more targeted, personalised promotions and modify their marketing campaigns to be more effective
  • address pricing issues, and
  • provide relevant content to shoppers in-store.

Key Benefits of Walkbase for Grocery Stores

01.
Gain real-time analytics on customer behavior and
preferences in real-time for more targeted marketing

02.
Match in-store behavior data to loyalty
membership data in a privacy-friendly manner

03.
Reach customers digitally in-store at the point
of decision

04.
Create audiences for digital platforms and
increase media revenue

05.
Improve merchandising strategy and optimize
your store

01.
Gain real-time analytics on customer behavior and preferences in real-time for more targeted marketing

02.
Match in-store behavior data to loyalty membership data in a privacy-friendly manner

03.
Reach customers digitally in-store at the point of decision

04.
Create audiences for digital platforms and increase media revenue

05.
Improve merchandising strategy and optimize your store

Get in touch

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