Analyze Shopper Behavior and Drive Targeted Marketing

Grocery

Improve grocery store performance with actionable insights.

Walkbase gives grocery retailers the data and insights they need to make sound marketing decisions and create a more seamless customer journey. Its self-hosted, secure platform gathers data on in-store customer behavior in real time using advanced sensor technology, providing valuable insights into shopper preferences, traffic and pathing, price sensitivity, basket sizes and browsing behavior.

Grocers can use the data Walkbase provides to create more targeted, personalized promotions, address merchandising or pricing issues and maximize monetization and measurement of retail media network efforts.

Key Benefits for Grocery Stores

Gain real-time analytics on customer behavior and preferences for more targeted marketing.

Reach more in-store customers digitally at the point of purchase.

Match in-store customer behavior data to loyalty membership data in a privacy-friendly way.

Create and monetize retail media audiences.

Enhance merchandising strategy and optimize store layout.

Solutions for Grocery Stores

Merchandising

Drive better merchandising strategies and more sales.

Occupancy

Measure occupancy with more than 99% accuracy.

Queue Analytics

Understand how queues impact performance.

Traffic

Optimize pathing and dwell time for higher conversions.

In-Store Retail Media Measurement

Measure and maximize the impact of your network.

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