Analyze Shopper Behavior and Drive Targeted Marketing
Walkbase gives grocery retailers the data and insights they need to make sound marketing decisions and create a more seamless customer journey. Walkbase’s self-hosted, secure platform gathers real-time data on in-store behavior using Bluetooth and 3D sensor technology, yielding valuable insights into shopper preferences, traffic and pathing, price sensitivity, basket sizes and browsing behavior. With this abundance of information, grocery stores can:
- Create more targeted, personalised promotions and modify their marketing campaigns to be more effective
- address pricing issues, and
- provide relevant content to shoppers in-store.
Key Benefits of Walkbase for Grocery Stores
01.
Gain real-time analytics on customer behavior and
preferences in real-time for more targeted marketing
02.
Match in-store behavior data to loyalty
membership data in a privacy-friendly manner
03.
Reach customers digitally in-store at the point
of decision
04.
Create audiences for digital platforms and
increase media revenue
05.
Improve merchandising strategy and optimize
your store
01.
Gain real-time analytics on customer behavior and preferences in real-time for more targeted marketing
02.
Match in-store behavior data to loyalty membership data in a privacy-friendly manner
03.
Reach customers digitally in-store at the point of decision
04.
Create audiences for digital platforms and increase media revenue
05.
Improve merchandising strategy and optimize your store
