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Category:
Blog
[Podcast] The FMCG Guys – Mastering In-Store Media Analytics with Walkbase’s Ben Reynolds
January 8, 2025
How do you measure what happens in a physical store the same way you do online? That’s the central question…
Fight Rising Retail Shrink With Sensor Technology
December 23, 2024
Retailers are facing a steep climb in inventory loss. According to the Council on Criminal Justice, shoplifting rates in the…
In-Store Retail Media: Capitalize on Increased Foot Traffic
December 12, 2024
As specialty and discount grocers see a massive surge in store visits, the industry is hitting a critical turning point.…
First-Party Data & Creating Personalized Experiences
November 21, 2024
"First-party data is your most valuable asset—be diligent and transparent in how you use it," emphasizes Ben Reynolds, VP of…
Data-Driven Retail Media: Screen Placement & Ad Strategy
November 14, 2024
It’s Not as Easy as Putting a Screen on Every End Cap and Down Every Aisle According to eMarketer, 92%…
Key Takeaways from the IAB’s Standards for In-Store Retail Media (2024)
November 6, 2024
Check out the latest takeaways from IAB's A Viable Framework for Maturing In-Store Media Measurement, published in December 2025 here.…
Transform Your Grocery Store with Walkbase TREQ
October 28, 2024
What is Walkbase TREQ? Walkbase TREQ is a high-accuracy retail analytics solution that provides an unprecedented, data-driven view of the…
Walkbase TREQ: Understanding the In-Store Customer Journey
October 28, 2024
Here’s how Walkbase TREQ can help retailers better understand the in-store journey: Monitor Occupancy in Real-Time The Walkbase TREQ tracks…
Retail Analytics: 3 Key Strategies to Improve Merchandising
October 28, 2024
Here are three key ways retail analytics can improve merchandising: Effective Inventory and Assortment Planning Leveraging the power of retail data…
Why Foot Traffic Data is Critical for Retail Store Success
October 28, 2024
What is Footfall Analytics and How Does It Work? Foot traffic, also known as occupancy, is the number of people…
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