Industry Insights: First-Party Data and Creating Personalized Experiences
November 21, 2024"First-party data is your most valuable asset—be diligent and transparent in how you use it," emphasizes Ben Reynolds, VP of…
Data-Driven Retail Media: Screen Placement & Ad Strategy
November 14, 2024It’s Not as Easy as Putting a Screen on Every End Cap and Down Every Aisle According to eMarketer, 92%…
Key Takeaways from the IAB’s Standards for In-Store Retail Media
November 6, 2024In-Store Retail Media Definitions Let’s start with key definitions of in-store retail media networks. What is in-store retail media? The…
Transform Your Grocery Store with Walkbase TREQ
October 28, 2024What is Walkbase TREQ? Walkbase TREQ is a high-accuracy retail analytics solution that provides an unprecedented, data-driven view of the…Walkbase TREQ: The Ultimate Tool to Analyze In-Store Journey
October 28, 2024Here’s how Walkbase TREQ can help retailers better understand the in-store journey: Monitor Occupancy in Real-Time The Walkbase TREQ tracks…Retail Analytics: 3 Key Strategies to Improve Merchandising
October 28, 2024Here are three key ways retail analytics can improve merchandising: Effective Inventory and Assortment Planning Leveraging the power of retail data…
Why Foot Traffic Data is Critical for Retail Store Success
October 28, 2024What is foot traffic? Foot traffic, also known as occupancy, is the number of people entering and exiting a retail…
Walkbase TREQ: The Key to Successful Merchandising
October 28, 2024What are retail analytics and why are they useful? At their core, retail analytics help retailers understand how customers interact…
Reactions and Insights From DMEXCO 2024
October 28, 2024You moderated two masterclasses during Scala’s “What’s in Store for Retail Media Networks” event at DMEXCO. Can you describe that…
Key Takeaways From Groceryshop 2024
October 28, 2024This is your third year attending Groceryshop. What surprised you or was different this time around? The first is that…
