March 18, 2025Retail analytics directly contribute to understanding challenges of in-store retail sales — transforming how retailers understand their customers, optimize operations…- March 6, 2025How It's Done The good news? Advanced sensor technology can provide the answers. One way the Walkbase platform provides sensor-based…
- February 19, 2025The Consumer Privacy Challenge The widespread adoption of in-store cameras and sensor technologies that capture sensitive information about shopper activity…
- February 4, 20251. Maximize In-Store Retail Media Walkbase’s millimeter wave sensors, strategically placed above or below in-store retail media displays, can capture…
January 21, 20251. What is in-store retail media? What is considered retail media? There are four types of retail media — online,…- January 10, 2025Millimeter Wave Technology Explained Millimeter wave, often referred to as the millimeter band, represents a range of electromagnetic frequencies that…
- December 23, 2024Identify Suspicious Behavior Where are customers going, and what are they doing in your store? Sensor technology used by Walkbase…
December 12, 20241. Leveraging Increased Foot Traffic for Higher ROI For retailers, the surge in foot traffic translates to a higher potential…
November 21, 2024"First-party data is your most valuable asset—be diligent and transparent in how you use it," emphasizes Ben Reynolds, VP of…- November 14, 2024It’s Not as Easy as Putting a Screen on Every End Cap and Down Every Aisle According to eMarketer, 92%…
