Retail Media Measurement That Proves ROI
Walkbase connects retail media campaigns to real-world shopper actions with precision attribution analytics.
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Why Retail Media Measurement Matters
Retailers are investing heavily in Retail Media Networks (RMNs), and advertisers want proof that in-store ads drive sales. Yet, most measurement methods still rely on assumptions instead of verified in-store attribution.
The reality: Measurement standards are still developing, and marketers want alignment with e-commerce attribution methods. At the same time, brands must balance their need for shopper behavior insights with customer trust, privacy, and compliance laws.
Without effective retail media measurement, proving in-store advertising effectiveness becomes guesswork.
Connecting Media Spend to Shopper Behavior
Walkbase provides retailers and advertisers with the tools to directly connect retail media investments to shopper outcomes.
We measure:
In-store audience measurement — real-time shopper counts, demographics, and dwell time.
In-store attribution analytics — connect in-store ads to aisle-level sales lift.
In-store media campaign ROI — prove performance and value to advertisers.
“With Walkbase, we can finally show advertisers that in-store campaigns don’t just reach shoppers — they convert them.” – Retail Client Testimonial
Measure In-Store Retail Media Performance with Walkbase
Prove ROI
Link retail media attribution directly to sales outcomes.
Boost Advertiser Confidence
Verified results strengthen brand-retailer relationships.
Monetize Better
Leverage data to price, package, and scale RMN inventory.
Optimize Campaigns
Get real-time insights to fine-tune shopper engagement strategies.
Ready to Prove
Retail Media ROI?
Retail Media ROI?
Discover how Walkbase turns in-store shopper data into measurable business value.