Setting Up, Measuring and Maximizing In-Store Retail Media

The future of retail media is already in-store.

With more than 80% of retail transactions still happening in brick-and-mortar locations, today's most innovative retailers are seizing the moment - transforming stores into dynamic, data-rich media channels that engage customers at the point of decision. But how do you measure successful in-store impressions and conversions?

By Walkbase Team
September 25, 2025
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Key takeaways

In this Walkbase white paper, you’ll explore how to set up, measure, and scale in-store retail media to capture attention, drive revenue, and deliver closed-loop attribution. Whether you’re just starting or looking to optimize existing retail media networks, this guide provides the insights needed to make every square foot of your store work smarter.

What You’ll Learn:

  •  How to set up a successful in-store retail media network — from strategic screen placement to content variety
  •  What it takes to deliver privacy-conscious, data-rich measurement that proves ROI
  •  How real-time sensor technology and closed-loop attribution connect foot traffic to actual sales
  •  Ways to leverage in-store behavior to enhance cross-channel campaigns, including connected TV (CTV)

Don’t let your physical footprint go underutilized. Learn how to maximize value from the in-store customer journey — from first impression to final purchase.

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