Resources

Blogs
lobby flow analytics - Guest check in at hotel lobby
By Walkbase Team
Guest Flow Analytics: Improving Lobby Experience & Reducing Wait Times

The hotel lobby is a high-stakes operational node where a guest’s perception of your brand is...

in-store grocery retail media measurement
By Ben Reynolds
Reinventing the Aisle: How In-Store Retail Media Is Maturing

The retail landscape has undergone a seismic shift over the last twelve months, particularly regarding how...

Airport travel queue
By Walkbase Team
Predictive Analytics for Airport Peak Travel

In the aviation industry, “peak travel” is more than just a calendar event; it is a...

By Walkbase Team
What Retailers Get Wrong About In-Store Retail Media

In-store retail media is not inherently broken. Screens work. Brands want physical-world reach. Retailers want new...

By Walkbase Team
Key Takeaways from IAB’s Retail Media Measurement Framework

In-store retail media has moved from experimentation to serious investment, with brands increasingly allocating budget to...

shopper behavior analytics in brick-and-mortar stores
By Walkbase Team
In-Store Audience Insights vs. Web Analytics: What Retailers Need to Know

Retailers have become expert data collectors online: they measure every click, scroll, and purchase path. That...

See More Blogs
Videos
Millimeter Wave Sensors: Driving In-Store Metrics and Customer Privacy
Capture in-store behavioral data in a privacy-friendly way with millimeter wave sensor technology.
Walkbase: Camera-Based vs. Millimeter Wave Sensors
Explore the privacy benefits millimeter wave sensors present over traditional camera-based systems.
Build a Strong In-Store Retail Media Strategy With Walkbase TREQ
Prove the value of your in-store retail media network and maximize revenues.
Walkbase TREQ Overview
Harness the power of your customers' behavioral data to make more informed decisions, maximize sales and enhance the in-store experience.
Walkbase: Know Your Customer
Use data to better understand and optimize the customer journey.
Walkbase TREQ Solution Highlight: Occupancy
Measure and report on the number of customers in your store in real time.
Walkbase TREQ Solution Highlight: Merchandising
Analyze customer behavior at high-value demo stations and end caps to increase the effectiveness of merchandising decisions.
Walkbase Traffic: Optimize Pathing and Dwell Time for Higher Conversions
Gain powerful insights into customer pathing and dwell times you can use to make consistent improvements in store performance.
Partner with Walkbase to understand, measure, and optimize your customer journey today!
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