Resources
Blogs
By Walkbase Team
What Retailers Get Wrong About In-Store Retail MediaIn-store retail media is not inherently broken. Screens work. Brands want physical-world reach. Retailers want new...
By Walkbase Team
Key Takeaways from IAB’s Retail Media Measurement FrameworkIn-store retail media has moved from experimentation to serious investment, with brands increasingly allocating budget to...
By Walkbase Team
In-Store Audience Insights vs. Web Analytics: What Retailers Need to KnowRetailers have become expert data collectors online: they measure every click, scroll, and purchase path. That...
By Walkbase Team
Unwrap Your Insights: 7 Measurements You Might Be Missing This Holiday SeasonThe holiday season brings the best and most challenging moments for retailers. Stores fill with eager...
By Walkbase Team
The 12 Metrics of Christmas: In-Store Analytics to Boost Retail Performance This Holiday SeasonThe holiday shopping season is where in-store analytics prove their value. For retailers, tracking...
By Walkbase Team
[Guide] Gobble Up the Data: 5 Ways Retailers Turn Holiday Footfall into RevenueThanksgiving brings one of the biggest surges in retail traffic all year — but high...
Videos
Millimeter Wave Sensors: Driving In-Store Metrics and Customer Privacy
Capture in-store behavioral data in a privacy-friendly way with millimeter wave sensor technology.
Walkbase: Camera-Based vs. Millimeter Wave Sensors
Explore the privacy benefits millimeter wave sensors present over traditional camera-based systems.
Build a Strong In-Store Retail Media Strategy With Walkbase TREQ
Prove the value of your in-store retail media network and maximize revenues.
Walkbase TREQ Overview
Harness the power of your customers' behavioral data to make more informed decisions, maximize sales and enhance the in-store experience.
Walkbase: Know Your Customer
Use data to better understand and optimize the customer journey.
Walkbase TREQ Solution Highlight: Occupancy
Measure and report on the number of customers in your store in real time.
Walkbase TREQ Solution Highlight: Merchandising
Analyze customer behavior at high-value demo stations and end caps to increase the effectiveness of merchandising decisions.
Walkbase Traffic: Optimize Pathing and Dwell Time for Higher Conversions
Gain powerful insights into customer pathing and dwell times you can use to make consistent improvements in store performance.
Partner with Walkbase to understand, measure, and optimize your customer journey today!
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