Resources

Blogs
Shopper pathing data visualized on Walkbase dashboard to optimize store traffic
By Ben Reynolds
Walkbase in Action: Increase Retail Sales with Smarter In-Store Strategies
In-store attribution is crucial for retail media ROI, as it connects campaigns to real-world store sales and proves...
Shopper pathing data visualized on Walkbase dashboard to optimize store traffic
By Walkbase Team
In-Store Attribution: How Retailers Can Prove ROI
In-store attribution is crucial for retail media ROI, as it connects campaigns to real-world store sales and proves...
Retail store using Walkbase TREQ sensor technology to measure occupancy and shopper behavior
By Ben Reynolds
3 Ways to Implement Walkbase TREQ for Retail Success

Walkbase TREQ is transforming how retail stores use data to improve operations, engage shoppers and increase...

This Week in Retail Media Podcast Logo
By Walkbase Team
[Podcast] Inside Cannes 2025: Ben Reynolds Talks In-Store Retail Media and How to Improve RMN Growth
“The store’s no longer a black box. With analytics software, we can see what’s happening in the aisles,...
7 commonly asked questions about retail store analytics
By Ben Reynolds
7 Commonly Asked Questions About Retail Analytics
Retail analytics directly contribute to understanding challenges of in-store retail sales . This post explores how...
Panelists share in-store media measurement insights at Cannes 2025
By Walkbase Team
Retail Media at Cannes 2025 | Walkbase Highlights
At Cannes 2025, industry leaders came together to discuss how in-store retail media is no longer just about...
See More Blogs
Videos
Millimeter Wave Sensors: Driving In-Store Metrics and Customer Privacy
Capture in-store behavioral data in a privacy-friendly way with millimeter wave sensor technology.
Walkbase: Camera-Based vs. Millimeter Wave Sensors
Explore the privacy benefits millimeter wave sensors present over traditional camera-based systems.
Build a Strong In-Store Retail Media Strategy With Walkbase TREQ
Prove the value of your in-store retail media network and maximize revenues.
Walkbase TREQ Overview
Harness the power of your customers' behavioral data to make more informed decisions, maximize sales and enhance the in-store experience.
Walkbase: Know Your Customer
Use data to better understand and optimize the customer journey.
Walkbase TREQ Solution Highlight: Occupancy
Measure and report on the number of customers in your store in real time.
Walkbase TREQ Solution Highlight: Merchandising
Analyze customer behavior at high-value demo stations and end caps to increase the effectiveness of merchandising decisions.
Walkbase Traffic: Optimize Pathing and Dwell Time for Higher Conversions
Gain powerful insights into customer pathing and dwell times you can use to make consistent improvements in store performance.
Partner with Walkbase to understand, measure, and optimize your customer journey today!
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