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Blogs
Shopping cart with holiday imagery
By Walkbase Team
The 12 Metrics of Christmas: In-Store Analytics to Boost Retail Performance This Holiday Season

The holiday shopping season is where in-store analytics prove their value. For retailers, tracking...

Thanksgiving weekend retail shopping
By Walkbase Team
[Guide] Gobble Up the Data: 5 Ways Retailers Turn Holiday Footfall into Revenue

Thanksgiving brings one of the biggest surges in retail traffic all year — but high...

A female cashier scanning groceries at a checkout counter. Walkbase’s real-time traffic data allows you to anticipate how many checkout lanes need to be open in the next 30 minutes based on current in-store footfall.
By Ben Reynolds
Walkbase in Action: Smarter Staffing for Better Customer Service

Imagine it’s a Saturday afternoon, and your store is buzzing with shoppers. The checkout lines are...

By Walkbase Team
[Podcast] How Data is the Difference between DOOH and In-Store Retail Media | IAB Europe’s Retail Media Roundtable

In the world of retail media, a “sleeping giant” is finally stirring, and it’s residing right where 93%...

Walkbase in-store analytics tracking shopper footfall and dwell time for competitive advantage
By Walkbase Team
Retail Analytics for Competitive Advantage

The retail landscape is more competitive than ever. Customers have limitless options, and retailers are under...

measuring customer movement in retail store
By Ben Reynolds
Walkbase in Action: Increasing Basket Size

Every shopper who walks through your doors presents an opportunity not just for a single sale,...

See More Blogs
Videos
Millimeter Wave Sensors: Driving In-Store Metrics and Customer Privacy
Capture in-store behavioral data in a privacy-friendly way with millimeter wave sensor technology.
Walkbase: Camera-Based vs. Millimeter Wave Sensors
Explore the privacy benefits millimeter wave sensors present over traditional camera-based systems.
Build a Strong In-Store Retail Media Strategy With Walkbase TREQ
Prove the value of your in-store retail media network and maximize revenues.
Walkbase TREQ Overview
Harness the power of your customers' behavioral data to make more informed decisions, maximize sales and enhance the in-store experience.
Walkbase: Know Your Customer
Use data to better understand and optimize the customer journey.
Walkbase TREQ Solution Highlight: Occupancy
Measure and report on the number of customers in your store in real time.
Walkbase TREQ Solution Highlight: Merchandising
Analyze customer behavior at high-value demo stations and end caps to increase the effectiveness of merchandising decisions.
Walkbase Traffic: Optimize Pathing and Dwell Time for Higher Conversions
Gain powerful insights into customer pathing and dwell times you can use to make consistent improvements in store performance.
Partner with Walkbase to understand, measure, and optimize your customer journey today!
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