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Retail Media
Foot Traffic vs Footfall Analytics Explained
April 8, 2026
Retailers often use the terms foot traffic and footfall analytics as if they mean the same thing. They don’t. And…
Reinventing the Aisle: How In-Store Retail Media Is Maturing
February 27, 2026
The retail landscape has undergone a seismic shift over the last twelve months, particularly regarding how we view the physical…
What Retailers Get Wrong About In-Store Retail Media
January 7, 2026
In-store retail media is not inherently broken. Screens work. Brands want physical-world reach. Retailers want new revenue streams tied to…
Key Takeaways from IAB’s Retail Media Measurement Framework
December 22, 2025
In-store retail media has moved from experimentation to serious investment, with brands increasingly allocating budget to physical stores as high-impact…
In-Store Audience Insights vs. Web Analytics: What Retailers Need to Know
December 18, 2025
Retailers have become expert data collectors online: they measure every click, scroll, and purchase path. That precision has made e-commerce…
Unwrap Your Insights: 7 Measurements You Might Be Missing This Holiday Season
December 9, 2025
The holiday season brings the best and most challenging moments for retailers. Stores fill with eager shoppers, sales targets loom…
[Podcast] How Data is the Difference between DOOH and In-Store Retail Media | IAB Europe’s Retail Media Roundtable
November 12, 2025
In the world of retail media, a "sleeping giant" is finally stirring, and it's residing right where 93% of all…
Transportation Retail Analytics Guide: Turning Transit Time Into Retail Opportunity
October 8, 2025
In transportation hubs, every minute matters. Whether in airports, train stations, or other travel centers, passengers have limited windows of…
How Smart Retail Tech Transforms Business
September 25, 2025
Success in today’s retail landscape hinges on understanding customer behavior and the ability to refine the shopping experience. While e-commerce…
Transform Foot Traffic Into Revenue: The Promise of In-Store Retail Media Networks
September 25, 2025
Retail media networks (RMNs) are reshaping the way retailers and brands connect with shoppers. By engaging consumers at critical decision…
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