Retail Analytics Tips and Industry Trends

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measuring customer movement in retail store
By Ben Reynolds
Walkbase in Action: Increasing Basket Size

Every shopper who walks through your doors presents an opportunity not just for a single sale,...

Walkbase in-store analytics tracking shopper footfall and dwell time for competitive advantage
By Walkbase Team
Retail Analytics for Competitive Advantage

The retail landscape is more competitive than ever. Customers have limitless options, and retailers are under...

Transportation retail analytics showing airport retail signage and passenger flow insights
By Walkbase Team
Transportation Retail Analytics Guide: Turning Transit Time Into Retail Opportunity

In transportation hubs, every minute matters. Whether in airports, train stations, or other travel centers, passengers...

QSR in restaurant ordering counter with digital display screens
By Walkbase Team
QSR Analytics & Queue Management

In quick service restaurants, every second matters. Long lines cost sales, sour the guest experience, and...

Analytics Dashboards help retailers leverage data-driven analytics to measure performance and maximize ROI
By Walkbase Team
Transform Foot Traffic Into Revenue: The Promise of In-Store Retail Media Networks

Retail media networks (RMNs) are reshaping the way retailers and brands connect with shoppers. By engaging...

Digital signage as part of retail media networks
By Walkbase Team
Personalization in Retail: Guide to Success

In today’s retail landscape, personalization in retail isn’t just a bonus — it’s an expectation. Modern...

in-store retail footfall tracking
By Walkbase Team
What Is Footfall Analytics & Why It Matters in Retail

Imagine your retail marketing team launches a campaign across social media, programmatic ads and digital out-of-home...

Retail media network campaign impact measured through Walkbase footfall insights
By Walkbase Team
How Smart Retail Tech Transforms Business

Success in today’s retail landscape hinges on understanding customer behavior and the ability to refine the...

Shopper pathing data visualized on Walkbase dashboard to optimize store traffic
By Ben Reynolds
Walkbase in Action: Increase Retail Sales with Smarter In-Store Strategies
In-store attribution is crucial for retail media ROI, as it connects campaigns to real-world store sales and proves...
Shopper pathing data visualized on Walkbase dashboard to optimize store traffic
By Walkbase Team
In-Store Attribution: How Retailers Can Prove ROI
In-store attribution is crucial for retail media ROI, as it connects campaigns to real-world store sales and proves...
Retail store using Walkbase TREQ sensor technology to measure occupancy and shopper behavior
By Ben Reynolds
3 Ways to Implement Walkbase TREQ for Retail Success

Walkbase TREQ is transforming how retail stores use data to improve operations, engage shoppers and increase...

This Week in Retail Media Podcast Logo
By Walkbase Team
[Podcast] Inside Cannes 2025: Ben Reynolds Talks In-Store Retail Media and How to Improve RMN Growth
“The store’s no longer a black box. With analytics software, we can see what’s happening in the aisles,...
7 commonly asked questions about retail store analytics
By Ben Reynolds
7 Commonly Asked Questions About Retail Analytics
Retail analytics directly contribute to understanding challenges of in-store retail sales . This post explores how...
Panelists share in-store media measurement insights at Cannes 2025
By Walkbase Team
Retail Media at Cannes 2025 | Walkbase Highlights
At Cannes 2025, industry leaders came together to discuss how in-store retail media is no longer just about...
By Ben Reynolds
Optimizing Store Layout With Retail Analytics
Your retail business invests significant time and effort in creating and refining planograms to ensure your store layout...
By Björn Sjölund
Privacy by Design: In-Store Millimeter Wave Sensors
In a time when privacy concerns drive consumer trust and regulatory standards reshape operational priorities, the retail sector...
By Ben Reynolds
5 Ways In-Store Retail Analytics Boost Revenue
How are you collecting and leveraging in-store customer behavioral data today? If you're like many retail stores, you...
By Erik Adams
6 Commonly Asked Questions About In-Store Retail Media
In-store retail media has become an essential part of the omnichannel marketing mix, enabling retailers to unlock new...
By Björn Sjölund
Millimeter Wave Tech for In-Store Behavior Insights
Understanding customer behavior within stores is essential for improving the shopping experience and driving additional revenue. With actionable...
By Ben Reynolds
Fight Rising Retail Shrink With Sensor Technology
Retailers are grappling with an escalating challenge: retail shrink caused by theft and fraud. According to the Council...
By Ben Reynolds
In-Store Retail Media: Capitalize on Increased Foot Traffic
A recent article published by Grocery Dive highlighted the fact that specialty and discount grocers are driving...
By Erik Adams
First-Party Data & Creating Personalized Experiences
Global digital signage solutions company, Scala, held its “What’s in Store for Retail Media Networks” event at DMEXCO...
By Chris Riegel
Data-Driven Retail Media: Screen Placement & Ad Strategy
How do you maximize the potential of your in-store retail media network? Determining the right number and locations...
By Ben Reynolds
Key Takeaways from the IAB’s Standards for In-Store Retail Media
In-store retail media networks continue to gain traction with both retailers and advertisers. Projections estimate that this year...
By Erik Adams
Key Takeaways From Groceryshop 2024
Earlier this month, retailers and brands met at Groceryshop in Las Vegas to discuss the latest innovations, trends...
By Erik Adams
Reactions and Insights From DMEXCO 2024
The Digital Marketing Exposition and Conference (DMEXCO) recently wrapped up in Cologne, Germany, and teams from the whole...
By Ben Reynolds
3 Ways Walkbase Boosts In-Store Experiences & Revenue
It’s time for retailers to start preparing for the holiday season, and this year, the work should really...
By Ben Reynolds
Retail Media Measurement: Measuring the Impact of In-Store Campaigns
The market for in-store retail media is growing fast, with spending projected to surpass $1 billion by 2028,...
By Ben Reynolds
Elevating the In-Store Customer Experience With Behavioral Data
The majority (83.7%) of U.S. retail sales still take place in physical stores (eMarketer, 2024). But with...
By Walkbase Team
Walkbase TREQ: The Key to Successful Merchandising
In-store retail analytics are an essential resource for retail stores to optimize the effectiveness of their merchandising efforts....
By Walkbase Team
Why Foot Traffic Data is Critical for Retail Store Success
Foot traffic is an essential metric for retail businesses to understand store performance. According to a study conducted...
By Walkbase Team
Retail Analytics: 3 Key Strategies to Improve Merchandising

The retail analytics market is thriving and expanding rapidly. The market, valued at USD 5.29 billion in 2020,...

By Walkbase Team
Walkbase TREQ: Understanding the In-Store Customer Journey

As the retail landscape rapidly evolves, the rise of online shopping and e-commerce presents ongoing challenges for...

By Walkbase Team
Transform Your Grocery Store with Walkbase TREQ

The global grocery market is expected to generate $1.9 trillion in new sales by 2023, an increase of...

podcast episode cover featuring en Reynolds, VP of Business Development at Walkbase
By Walkbase Team
[Podcast] The FMCG Guys – Mastering In-Store Media Analytics with Walkbase’s Ben Reynolds
In this episode of the FMCG Guys podcast, hosts Christina and Daniel sat down with Ben...
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