Measure In-Store Behavior With Walkbase

Transforming Retail with Data-Driven Insights

At Walkbase, we're changing the way retailers understand and optimize their physical spaces. As a pioneer in in-store analytics technology — with multiple patents and a dedicated R&D lab — we empower the world’s leading retailers to bridge the gap between online precision and offline experiences. Our platform delivers real-time, actionable data on customer behavior, enabling smarter decisions, stronger performance and measurable results.

From pathing to dwell time, Walkbase reveals how shoppers move, where they linger, and what drives engagement, offering the same level of visibility retailers are used to seeing in eCommerce. Whether you're focused on boosting retail media revenue, fine-tuning store operations, or scaling chain-wide performance, Walkbase equips you with the insights you need to win.

Partner with Walkbase to understand, measure, and optimize your customer journey today!

Why Retailers Choose Walkbase

Walkbase is ready to go out of the box, but built to adapt. Our flexible platform is designed to meet your unique business needs and strategic goals, delivering powerful tools across every part of the retail organization:

Retail Media & Marketing

Enhance in-store retail media performance with real-time shopper data. Drive better ad placement, improve campaign ROI and connect the dots between online and offline channels for a unified customer journey.

Store Operations

Test and validate layouts, measure in-store conversions and align staffing to actual traffic patterns. Optimize your space and your service to deliver the best in-store experience — every day.

Retail Chain Management

Compare performance across your portfolio, identify top and bottom performers and use real-time analytics to bring consistency and clarity to your retail KPIs — whether online or in store.

Built to Perform, Backed by a Global Leader

Walkbase is part of the STRATACACHE family of technology brands, working seamlessly with digital signage, retail media delivery, and customer engagement tools to provide a complete in-store intelligence solution. Together, we power personalized, data-driven experiences at scale across thousands of stores worldwide.

BLOGS

Shopper pathing data visualized on Walkbase dashboard to optimize store traffic

Walkbase in Action: Increase Retail Sales with Smarter In-Store Strategies

In today’s competitive retail environment, understanding in-store customer behavior is crucial for increasing retail sales. Walkbase leverages advanced...

By Ben Reynolds

August 29, 2025