Walkbase TREQ is transforming how retail stores use data to improve operations, engage shoppers and increase revenue. Implementing a new technology can seem daunting when talking about “transformation.” Walkbase TREQ’s flexibility allows businesses to start small, see immediate benefits and scale as needed.
At its core, Walkbase TREQ is an advanced sensor technology platform that allows you to better understand in-store customer behavior. Whether your focus is operational efficiency, marketing strategies, measuring in-store retail media networks or comprehensive data insights, TREQ offers scalable solutions tailored to your goals. Here are three effective ways to implement Walkbase TREQ, demonstrating that a total-store implementation isn’t required to deliver results.
How to Start with Walkbase TREQ Occupancy
If you’re new to Walkbase TREQ, starting with Walkbase Occupancy is a great way to bring actionable data into your operations.
With sensors installed at your store’s entry and exit points, you can measure and report the number of occupants in real time with 99% accuracy. Track total footfall, see how many people are in your store at any given moment and use that data to stay ahead of capacity thresholds.
Occupancy insights help you:
- Display real-time wait updates on store screens to manage customer expectations.
- Adjust staffing levels to meet customer demand in real time or over time.
- Reallocate staff to areas with greater operational needs.
- Enhance the customer experience by preventing overcrowding and improving flow.
- Stay ahead of surges in capacity due to events such as sales and holidays.
Starting with occupancy is a simple yet powerful step to optimize in-store operations and create a seamless shopping experience.
Measure In-Store Retail Media Networks with Walkbase TREQ
Retailers already investing in in-store retail media can elevate their strategy with Walkbase TREQ. By integrating Walkbase millimeter wave sensors at or above digital displays, you gain the ability to measure ad impressions and video plays in real time with unmatched accuracy and privacy.
This allows you to:
- Provide advertisers with robust analytics comparable to those from ecommerce websites, helping them understand campaign performance.
- Sustain and grow retail media spending with data-driven evidence of campaign effectiveness and the exact value of in-store media placement.
With Walkbase millimeter wave sensors, retailers can transform their in-store retail media networks into precise, data-driven platforms, making them more valuable to both advertisers while providing a more informative experience for shoppers.
Unlock Full Retail Insights with Walkbase TREQ
For retailers ready to fully embrace data-driven decision making, implementing the entire Walkbase TREQ solution unlocks the full potential of your store’s data.
This comprehensive approach includes installing Bluetooth sensors and adding sensor tags to key assets like carts and baskets, or using millimeter wave sensors throughout your store. The full, comprehensive approach gives you a true 360 view of your store, including insights on customer and employee behavior, preferences and patterns.
Key capabilities include:
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- Occupancy insights to manage capacity and optimize staffing.
- Retail media measurement to track ad impressions and provide closed-loop attribution by connecting behavioral data to transactions and loyalty at checkout.
- Foot traffic analysis, including pathing and dwell time, to improve store layouts and staffing levels.
- Understanding customer behavior in high-value areas like end caps and demo stations to make smarter merchandising decisions.
- Queue management to reduce wait times, monitor lane switching and minimize customer bounce rates.
- Reduced sales shrink by tagging high-value store assets, for instance shopping carts or newly delivered pallets, and monitoring their location in real time.
By implementing all facets of TREQ, you gain a complete picture of shopper behavior, operational efficiency and in-store advertising performance, positioning your business for long-term success.
Scalable Walkbase TREQ Implementation: Crawl, Walk, Run
Walkbase understands that every retail business is different, and so is its journey to embracing data-driven solutions. Whether you start with occupancy, focus on your in-store retail media network or adopt the full TREQ solution, there’s a scalable path for your business.
Start small, see the benefits and grow your implementation over time. With Walkbase, you’ll have the support you need to take the next step — no matter where you begin.
Ready to get started? Let’s explore the best Walkbase TREQ implementation for your business today.
