We have a dream:
the ultimate in-store customer experience.
The dream began almost ten years ago from a university lab, with the aim to use Wi-Fi to measure people’s indoor location accurately and in real-time. By doing this, we enabled a legion of new services to make our everyday lives more convenient.
Along the way, we realised how brick-and-mortar retail has so many things that cannot be reproduced online -- be it the human aspect, personal service, touch and feel, the wow effect, or the immediacy. Yet, we as consumers seem to have forgotten some of these factors as we’ve got so excited about ordering products online.
At Walkbase, our dream is to equip and enable the high-street dinosaur to bite back and embrace it’s unique touch to the shopping experience. The Walkbase platform provides real-time analytics on customers’ habits so the same level of personalisation can apply in-store as it does online. It analyses in-store customer behaviour, measures and optimises the ROI of marketing campaigns, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.