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Category:
Blog
Millimeter Wave Tech for In-Store Behavior Insights
January 10, 2025
Millimeter Wave Technology Explained Millimeter wave, often referred to as the millimeter band, represents a range of electromagnetic frequencies that…
[Podcast] The FMCG Guys – Mastering In-Store Media Analytics with Walkbase’s Ben Reynolds
January 8, 2025
How do you measure what happens in a physical store the same way you do online? That’s the central question…
Fight Rising Retail Shrink With Sensor Technology
December 23, 2024
Identify Suspicious Behavior Where are customers going, and what are they doing in your store? Sensor technology used by Walkbase…
In-Store Retail Media: Capitalize on Increased Foot Traffic
December 12, 2024
1. Leveraging Increased Foot Traffic for Higher ROI For retailers, the surge in foot traffic translates to a higher potential…
First-Party Data & Creating Personalized Experiences
November 21, 2024
"First-party data is your most valuable asset—be diligent and transparent in how you use it," emphasizes Ben Reynolds, VP of…
Data-Driven Retail Media: Screen Placement & Ad Strategy
November 14, 2024
It’s Not as Easy as Putting a Screen on Every End Cap and Down Every Aisle According to eMarketer, 92%…
Key Takeaways from the IAB’s Standards for In-Store Retail Media
November 6, 2024
In-Store Retail Media Definitions Let’s start with key definitions of in-store retail media networks. What is in-store retail media? The…
Transform Your Grocery Store with Walkbase TREQ
October 28, 2024
What is Walkbase TREQ? Walkbase TREQ is a high-accuracy retail analytics solution that provides an unprecedented, data-driven view of the…
Walkbase TREQ: Understanding the In-Store Customer Journey
October 28, 2024
Here’s how Walkbase TREQ can help retailers better understand the in-store journey: Monitor Occupancy in Real-Time The Walkbase TREQ tracks…
Retail Analytics: 3 Key Strategies to Improve Merchandising
October 28, 2024
Here are three key ways retail analytics can improve merchandising: Effective Inventory and Assortment Planning Leveraging the power of retail data…
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