Every shopper who walks through your doors presents an opportunity not just for a single sale, but for a series of purchases that add up to a larger basket size. The key question is: What are you doing today to encourage shoppers to add more to their carts?
Understanding customer behavior in your store is critical to influencing purchasing decisions. What aisles do they linger in? Which products capture their attention but don’t make it into their baskets? Where are they spending the most time before heading to checkout? Walkbase’s advanced sensor technology helps answer these questions by tracking real-time shopper movement at entrances, aisles and checkouts — offering insights that drive smarter merchandising, targeted promotions and operational efficiency.
This is the second blog in our series exploring how Walkbase data goes beyond in-store retail media measurement. (read Part One here: Walkbase in Action: Increase Retail Sales with Smarter In-Store Strategies) In this installment, we focus on increasing basket size using behavioral data to influence purchasing decisions at the critical moment shoppers take action.
Delivering Personalized Offers in Real Time
Loyalty programs have long been a staple of retail, but what if you could use in-store behavioral data to take them to the next level? By connecting Walkbase data with loyalty card information, retailers can develop highly personalized, data-driven promotions that encourage larger purchases.
For instance, if a customer frequently buys pasta but hasn’t picked up a sauce, Walkbase data can be used to trigger a targeted, in-app offer for a discount on a premium marinara while they’re browsing the grocery aisles. If another shopper lingers in the snack section but hesitates before moving on, a push notification could deliver a special price on their favorite chips — right when they’re considering a purchase. This sophisticated backend personalization is reliant on multiple data sources, and Walkbase’s proven technology enables and enhances the real-time delivery of relevant messages.
By leveraging this in-the-moment behavioral data, retailers can make personalized recommendations that are timely, relevant and effective — leading to higher basket sizes and greater customer satisfaction.
Understanding Traffic Patterns to Drive Sales
Knowing where shoppers go within your store and how long they stay there, offers valuable insights into how to optimize store layout, improve cross-promotions, and even monetize high-traffic areas. 
Store-Within-a-Store Experiences
Many large retailers now feature smaller, branded experiences inside their stores — think Sephora within Kohl’s, Toys R Us inside Macy’s, or Sunglass Hut in Target. Walkbase technology can track foot traffic into these sections, providing insights into how many customers visit, how long they stay and whether they engage with certain displays. With this data, retailers can better monetize these spaces, charge premium pricing for high-traffic zones, or adjust store layouts to increase visibility for these brands.
Demos and Roadshows
Live demonstrations and roadshow events can be a great way to engage shoppers, but are they positioned for maximum impact? Walkbase data helps retailers assess whether cookware demos are happening in the right locations, whether product samples are leading to conversions, and if events should be scheduled for different times to capture peak foot traffic.
Holiday and Seasonal Displays
When it comes to impulse-driven purchases, location is everything. Walkbase helps retailers determine if seasonal displays — such as holiday gift sets, back-to-school supplies or Valentine’s Day chocolates — are in the most effective locations. If customers are engaging with the display but not converting, it may be time to adjust placement, improve signage, or offer targeted promotions.
Real-Time Staff Alerts for Proactive Selling
Retail success isn’t just about planning — it’s about agility. Walkbase’s predictive analytics empower retailers to take proactive steps in real time to maximize sales opportunities.
Weather-Based Adjustments
Imagine a sudden rainstorm is in the forecast. Walkbase can alert staff to move umbrellas and raincoats to the front of the store, ensuring they’re top-of-mind for incoming customers. In colder months, retailers can use similar insights to shift displays toward winter gear or hot beverages, increasing the likelihood of impulse purchases.
Event-Driven Merchandising
Major sporting events present another huge opportunity. If a big game is coming up, Walkbase can notify store associates to prominently feature game-day essentials like jerseys, snacks, drinks and party supplies. By responding dynamically to real-world events, retailers can capitalize on customer needs before they even think to ask.
Drive Revenue with Walkbase-Powered Insights
Retailers who harness the power of behavioral data have a significant competitive advantage. By leveraging Walkbase’s real-time insights, you can encourage larger purchases through personalized promotions, strategic store layouts and proactive merchandising decisions.
With Walkbase, increasing basket size isn’t just about hope — it’s about actionable, data-driven strategies that deliver real results.
