Retail media networks (RMNs) are reshaping the way retailers and brands connect with shoppers. By engaging consumers at critical decision points, RMNs create a seamless blend of advertising and shopping, all while generating significant revenue opportunities for retailers.
Our whitepaper, Setting Up, Measuring, and Maximizing In-Store Retail Media, explores how in-store RMNs can redefine the shopping experience and help retailers thrive in today’s competitive market. Here’s a brief look at what’s inside.
Why In-Store Retail Media Networks Matter
In-store RMNs are more than just advertising screens — they represent a strategic touchpoint where brands can connect with shoppers in real time. As traditional advertising models evolve, RMNs provide a new avenue for retailers to influence purchasing decisions and drive sales directly within the store.
With the majority of retail purchases still happening in physical stores, RMNs offer an unparalleled opportunity to combine the immediacy of in-store shopping with the precision of digital engagement.
Setting Up and Optimizing Your RMN
Implementing a successful RMN takes careful planning and the right technology. From choosing the best locations for media displays to curating engaging content, every decision contributes to how effectively your network reaches and resonates with shoppers.
Our whitepaper outlines essential components for RMN success, including strategies for placement, content variety and maintaining a balance between engagement and the customer experience.
Measuring Retail Media ROI and Success
In today’s data-driven world, measuring the impact of in-store media is crucial. Advanced analytics tools now make it possible to track shopper engagement, optimize media placements, achieve accurate retail media measurement, and demonstrate clear retail media ROI to advertisers. Walkbase enhances this by helping measure RMN ad impressions, providing precise insights into how in-store media influences customer behavior.
The whitepaper offers a framework for measuring your network’s performance, ensuring you can adapt and refine your strategy to maximize results.
Expand Your Strategy
In-store RMNs aren’t just about screens — they’re part of a broader ecosystem. Learn how integrating RMN data with other platforms, like connected TV (CTV) campaigns, can take your advertising efforts to the next level.
Download the Whitepaper
For an in-depth guide to setting up, optimizing and measuring your in-store retail media network, download our whitepaper:
