The Walkbase platform uses in-store sensors to understand shopper behavior and identify patterns that can help detect potential shoplifting. By combining Bluetooth, vision, point of sale and other store data sources into actionable insights, retailers can better understand how guests are spending time in their store increasing behavioral awareness to prevent future theft. With the Walkbase platform, retailers can receive a notification that a serial shoplifter is in their store in real time and can also look back on suspicious activity to identify suspect behavior with mobile location analytics. Further, store loss prevention operations can be optimized based on information gathered to be able to place staff members where suspect behavior happens most in the store.
Case Studies
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DUNE London
Walkbase worked with Dune London, an influential global player in fashion footwear to provide the retailer with real-time insights into conversions, customer journey, visit and loyalty patterns and advertising effectiveness. The goal was to improve Dune’s customer engagement and the overall shopping experience within their stores. Using Walkbase, store associates at Dune’s brick-and-mortar locations have learned to shift their attention to customers with actual buying intentions. The Walkbase platform was ideal for the fashion footwear retailer and is currently deployed in all of Dune’s stores and select concessions.
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Arcadia Topshop
TopShop, a global fashion and beauty destination, turned to Walkbase with the goal of optimizing their shopping experience in their flagship stores. Walkbase used Walkbase sensors to gather analytics on customer in-store navigation and behavior through customer’s mobile devices. The anonymous and real-time data of customers’ footfall, conversion, dwell times, and customer path enabled Topshop to precisely see the pathways from fitting rooms to checkout. TopShop then correlated this with POS data to give real-time conversion ratios from each fitting room. After analyzing the data collected, Topshop invested in new fitting room technology and increased staffing The Walkbase platform was successfully deployed and configured into all floors of the store including sensor installations in just three evenings, allowing TopShop to quickly implement their solution.
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