About us

Behind the Scenes


We have a dream:
the ultimate in-store customer experience.


The dream began almost ten years ago from a university lab, with the aim to use Wi-Fi to measure people’s indoor location accurately and in real-time. By doing this, we enabled a legion of new services to make our everyday lives more convenient.

Along the way, we realised how brick-and-mortar retail has so many things that cannot be reproduced online -- be it the human aspect, personal service, touch and feel, the wow effect, or the immediacy. Yet, we as consumers seem to have forgotten some of these factors as we’ve got so excited about ordering products online.

At Walkbase, our dream is to equip and enable the high-street dinosaur to bite back and embrace it’s unique touch to the shopping experience. The Walkbase platform provides real-time analytics on customers’ habits so the same level of personalisation can apply in-store as it does online. It analyses in-store customer behaviour, measures and optimises the ROI of marketing campaigns, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.


Tuomas Wuoti
Did you know?

Tuomas used to be a professional chef in a Michelin Star restaurant.

Niclas Jern
Co-Founder & VP Engineering
Did you know?

Niclas owns a real lightsaber.

Gabriel Nyman
Co-Founder & Head of Infrastructure
Did you know?

Gabriel used to have a full head of hair before Walkbase was founded.

Björn Sjölund
Co-Founder & CTO
Did you know?

Björn has built a sauna into a car.


  • The Walkbase Team

    These are the awesome people that make it happen. And naturally the photo which is always outdated already at the time of the shoot. Not least because the team’s growing really fast.

  • The Customer Success & Happiness Team

    Also known as the Delivery & Insights Team. These guys make everyone shine and smile - not just our customers!

  • The Commercial Team

    The hand wavers. Would you consider buying something from these people?

  • The Engineering Team

    Watch out. These guys are known to achieve some serious stuff with their tech toys. You wouldn’t want to wrestle with a gorilla.


Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.