Measure Impact of
In-Store Retail Media
In-store retail media provides retailers a golden opportunity to run strategic promotions and create new revenue streams, but how do you maximize those media revenues and accurately measure success?
Through precise sensor technology, the Walkbase platform tracks ad impressions and video plays at every screen, allowing you to see how in-store retail media influences pathing and purchasing behavior. In turn, you can provide tangible ROI to advertisers, including closed-loop attribution when behavioral data is connected to loyalty and transaction data.
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Collect and Leverage
In-Store Customer
Behavioral Data
In-Store Customer
Behavioral Data
Understanding customer behavior is key to optimizing your most valuable asset — your physical store.
Walkbase provides industry‐leading solutions to help you analyze in-store customer movement and engagement data in a privacy-friendly manner. Gain actionable insights on pathing, dwell times, merchandising and more to drive business growth and enhance the customer shopping experience.
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Digitize
Capture and convert in-store customer behavior into measurable data.
Analyze
Understand how customers are spending their time and money in your store.
Personalize
Deliver offers and experiences based on rich online and offline customer profiles and in-store behavior.
Optimize
Improve performance by optimizing marketing spend, staffing allocations, store layouts and hours.
Partner with Walkbase to understand, measure, and optimize your customer journey today!
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