• THE NEXT GENERATION OF

    IN-STORE PERFORMANCE

    The complete solution for measuring, optimising and personalising the in-store experience.

    Request a trial

  • FREE EBOOK: MODERN IN-

    STORE PERSONALISATION

    What is in-store personalisation? Why does it matter? How can you gain an advantage from it?

    Download eBook

  • MEASURE AND BOOST

    STORE PERFORMANCE

    Get rich metrics of in-store shopping behaviour and optmise all aspects of store operations.

    Request a trial

  • IMPROVE THE RETURN

    ON MARKETING SPEND

    Test, measure and optimise the impact of marketing campaigns on footfall, purchases and loyalty.

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  • PERSONALISE

    IN-STORE SHOPPING

    Create more rewarding customer experiences through offers & personalised product recommendations via mobile apps.

    Request a trial

WHO IS IT FOR

Retail

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Travel

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Restaurants

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Services

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Developers

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  • Retail

    THE COMPLETE IN-STORE SOLUTION FOR ANALYTICS AND OMNICHANNEL CUSTOMER ENGAGEMENT

    Our lightweight and fast-to-deploy platform provides retailers with online-store-matching means for analysing footfall patterns, in-store behaviour, offline sales funnel, and for calculating the in-store impact of marketing activities.

    Based on WiFi and BLE beacon technology, our marketing and engagement features enable the building of rich online-offline customer profiles and engaging customers via smartphones in new ways – from proximity marketing to salespeople enablement.

    Business sectors:

    • Specialty retail
    • Fashion retail
    • Grocery & convenience chains
    • Automotive retail
    • Telecoms / Electronics retail
  • Travel

    ENHANCE CUSTOMER EXPERIENCE BY OFFERING NEW VALUE-ADDED SERVICES IN PASSEGER HUBS

    The Walkbase solution provides the travel industry with robust tools to enable more convenient and enjoyable traveling.

    Queue management, passenger flow analytics, layout & route optimisation and location-based services & recommendations to passengers’ smartphones are just a few examples of features that help airports and other passenger hubs to greatly enhance travel experiences.

    Business sectors:

    • Airports & airlines
    • Railway & bus stations
    • Travel apps
  • Restaurants

    THE COMPLETE TOOLBOX FOR VISITOR ANALYTICS AND TRIGGERING REWARDS & OFFERS BASED ON INDOOR LOCATION

    Cafes and restaurants use our solution to analyse customer behaviour (footfall & repeat visit patterns) but most of all they can benefit from the marketing and engagement features of the platform.

    For cafes & restaurants with smartphone apps, we provide a full set of features for location-based reward triggers, recommendations and offers. This is topped with completely new metrics to analyse and benchmark visitor & loyalty patterns real-time.

    Business sectors:

    • Quick service restaurants
    • Coffee chains
    • Restaurant chains
    • Gas stations
  • Services

    ENABLE WAYFINDING & MARKETING VIA SMARTPHONES AND IMPROVE PEOPLE FLOW THROUGH FOOTFALL METRICS

    Physical service and entertainment spaces, like banks and casinos, can reap the benefits of our in-store solution by analysing zone and store specific footfall patterns to find best layouts, and to design services by people counts.

    The overall shopping and service experience can be enhanced introducing location-aware smartphone app features, such as offers, product recommendations and general information.

    Business sectors:

    • Casinos
    • Banks
    • Cinemas
    • Stadiums & Arenas 
  • Developers

    A ROBUST PLATFORM TO AUTOMATE LOCATION-TRIGGERED SERVICES & FEATURES IN SMARTPHONE APPS

    Our robust & scalable platform gives complete, easy-to-deploy means to add location awareness to smartphone apps, and to integrate to existing online customer profiles. This enables a variety of features such as personalized recommendations.

    We integrate the latest WiFi and BLE beacon technology to offer a simple SDK to set-up, manage, and automate location-triggered features and services. Our security layers protect privacy and prevent from beacon spoofing.

    Applications:

    • Shopping apps
    • Loyalty apps
    • Airpot, airline & travel apps

Meet Walkbase at Retail's Big Show 2015

Build better shopping experiences

Engage with your in-store customers by understanding them better and executing your marketing accordingly.

The Walkbase solution is built of three different modules, which can all be operated within one dashboard view.

Walkbase Analytics brings the measurability layer to store environments and other physical spaces. You can think of it as Google Analytics of bricks-and-mortar. Just like with online marketing automation, you would start measuring the behaviour of your website visitors.

But we weren’t satisfied to offer only analytics. We wanted to enable automated, data-driven marketing in brick-and-mortar retailing. That’s why we developed a platform for in-store marketing. You can think of it as in-store marketing automation and offline retargeting of marketing communications – or just simply Amazon-like recommendations in-store.

walkbase
analytics

Measure and boost store performance by understanding in-store customer behaviour.

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walkbase
marketing

Optimise the ROI of marketing campaigns by analysing your in-store sales funnel. 

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walkbase
engage

Create engaging in-store experiences and activate buying with indoor location based marketing.

READ MORE

LEARN FROM EXPERTS

Get your copy of latest Walkbase materials.

  • Modern in-store personalisation [eBook]

    What is in-store personalisation? Why does it matter? In this eBook we discuss the modern approach to personalisation, providing you with an up-to-date understanding on its potential in retail.

    Download eBook

    Top 10 location services for airports 

    How can airports improve the customer experience with the help of indoor location technology? Read here our TOP 10 list of location based services that will transform the passenger experience at airports.

    Read blog

    Technology fundamentals of in-store personalisation 

    In this article I will cover the fundamental technology setup needed to gain benefits from personalisation within retail stores, from identification to automation of personalised messaging.

    Read blog

Give it a try and request a free trial

Click below to book a session with our experts demonstrating how Walkbase creates value.

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Selected Customer References

We are happy to work with these retailers in creating memorable experiences for their customers.

 

Key partners and investors

WALKBASE BRIEFLY

Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.

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