WEBINAR: COMBINING WEB
AND IN-STORE ANALYTICS
How to compare performance and attribute online campaigns with in-store results?
March 18th, 2015, 2:00 PM (CET)
Our lightweight and fast-to-deploy platform provides retailers with online-store-matching means for analysing footfall patterns, in-store behaviour, offline sales funnel, and for calculating the in-store impact of marketing activities.
Based on WiFi and BLE beacon technology, our marketing and engagement features enable the building of rich online-offline customer profiles and engaging customers via smartphones in new ways – from proximity marketing to salespeople enablement.
The Walkbase solution provides the travel industry with robust tools to enable more convenient and enjoyable traveling.
Queue management, passenger flow analytics, layout & route optimisation and location-based services & recommendations to passengers’ smartphones are just a few examples of features that help airports and other passenger hubs to greatly enhance travel experiences.
Cafes and restaurants use our solution to analyse customer behaviour (footfall & repeat visit patterns) but most of all they can benefit from the marketing and engagement features of the platform.
For cafes & restaurants with smartphone apps, we provide a full set of features for location-based reward triggers, recommendations and offers. This is topped with completely new metrics to analyse and benchmark visitor & loyalty patterns real-time.
Physical service and entertainment spaces, like banks and casinos, can reap the benefits of our in-store solution by analysing zone and store specific footfall patterns to find best layouts, and to design services by people counts.
The overall shopping and service experience can be enhanced introducing location-aware smartphone app features, such as offers, product recommendations and general information.
Our robust & scalable platform gives complete, easy-to-deploy means to add location awareness to smartphone apps, and to integrate to existing online customer profiles. This enables a variety of features such as personalized recommendations.
We integrate the latest WiFi and BLE beacon technology to offer a simple SDK to set-up, manage, and automate location-triggered features and services. Our security layers protect privacy and prevent from beacon spoofing.
Engage with your in-store customers by understanding them better and executing your marketing accordingly.
Get your copy of latest Walkbase materials.
We are happy to work with these retailers in creating memorable experiences for their customers.
Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.