Public relations

Walkbase Releases In-Store Heatmaps and Reports Best Quarter Ever

Analytics and marketing platform for retail stores and airports announces rapid growth in first quarter with 10 million store visits analysed and 12 new clients acquired

Helsinki - April 22, 2015 - Walkbase, the provider of in-store analytics for airports and retail stores, today announced the release of real-time heatmaps. The tool analyses crowding and zone popularity on physical sites such as stores, malls, stadiums, and other public places. The heatmap feature is part of  the Walkbase Analytics solution which gives retailers and site operators a versatile toolset to analyse customer conversion, paths, loyalty, and other visit patterns.

Take a look at the screenshot video from an actual supermarket made by the heatmap tool.

“Walkbase Heatmaps brings in-store analytics to life and allows retailers to visualise it anonymously to show positions of shoppers in a physical store. It then turns this data into a “weather map” of the entire space to show popular zones,” said Dr. Juha Mattsson, CMO & Director of Retail Insight at Walkbase. 

Dr. Mattsson continued: “Store and site managers are now able see both in real-time and historically how different areas of their property are performing in terms of crowding and popularity, and how this evolves over time. This information is critical in identifying spots where layout changes are needed, testing the impact of new layouts, concessions and store concepts, understanding the effects of in-store marketing, and for general layout planning.”

Walkbase also announced its best quarter ever, which saw it analysing more than 10 million store visits in more than 300 client stores and sites where Walkbase Analytics has already been deployed. The company has also acquired 12 new clients among Europe’s top retail chains and airports.

“On top of winning new clients, we are also heavily invested in adding Walkbase Analytics to new sites with our existing client-base. Forward thinking retailers are well aware of consumers becoming increasingly channel agnostic. They want the same level of customer experience in and across all channels. It is vital that online, in-store and mobile are interconnected in a way that allows for uninterrupted buying,” said Dr. Mattsson. 

Walkbase expects this rapid growth to continue as retailers begin to execute their omnichannel plans. “The biggest challenge for retailers is to make the connection between different channels. Walkbase provides the vital technology in order to make channel unification a success,” added Dr. Mattsson.

About Walkbase

Walkbase is the leading in-store analytics and marketing solution for retailers, which is helping the high-street “dinosaur” bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement.

Based on indoor location technology, the platform provides real-time analytics on customers’ habits so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.

The cloud-based Walkbase platform combines Wi-Fi, Bluetooth and camera technologies, and takes advantage of existing store hardware. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN), London (UK) and Bern (Switzerland).


Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.