Public relations

New UK, US and Scandinavian customers result in successful Q1 for Walkbase

Retail store platform to host a one-of-a-kind conference focusing on modern in-store analytics, to share best practices with over 100 professionals from the sector

Helsinki – April 28th, 2016Walkbase, the provider of in-store analytics for airports and retail stores, today announced that it has seen continued business growth in Q1 following a successful 2015.
Business in the UK has expanded significantly, including new customer deals with one more major grocer and the first ever retail bank, as well as strong expansion within the store networks of Walkbase’s existing, more than 30 large retail clients.

Scandinavian trade has also grown very successfully, following new partnerships with one of the largest shopping malls in the area, Itis (1,144,810 sq ft), as well as Iittala and Finlayson who are well known Scandinavian design brands. Walkbase has also stepped into the American market, resulting in the implementation of analytics in two Dune stores in New York. Due to an increase in customers and contract values, Walkbase now has its indoor positioning and analytics technology installed in well above 500 stores, airports and other sites.
To celebrate this enormous growth, Walkbase will be hosting its first ever Walkbase Summit on Thursday 9th June 2016 in London, bringing together the forerunners in the retail industry to share best practices in modern in-store analytics. Over 100 retail professionals will be in attendance, and in addition to hands-on workshops it will also be an opportunity to hear keynote addresses from some of the most successful retailers in the UK.
“It’s great that the momentum from last year has continued, resulting in a very successful Q1 for Walkbase,” said CEO and Co-Founder of Walkbase, Tuomas Wuoti. “In-store analytics has grown into a category in its own right and as a result more retailers than ever before are taking advantage of it. Wi-Fi is the technology to use for anonymous in-store analytics that can help improve sales, optimise the customer experience, and also better manage assets and employees in-store.”
As part of this momentum, Walkbase is set to release a set of major advancements to its solution at the Summit, including a method to very accurately measure the absolute number of store visitors with just Wi-Fi based analytics. There will also be a second generation method for in-store engagement and proximity marketing that can more than double the reach among smartphone users compared to standard iBeacon based solutions. There will also be a new solution to manage staff and assets like trolleys based on customer behaviour and needs.
“Creating the ultimate in-store customer experience is vital in today’s digital world”, continues Wuoti. “Brick-and-mortar retail has so many things that cannot be reproduced online – be it the human aspect, personal service, touch and feel, the wow effect, or the immediacy. Yet, we as consumers seem to have forgotten some of these factors as we’ve become so excited about ordering products online. This is a huge challenge for retailers and this is where Walkbase can help, to enable brick-and-mortar retail to embrace its unique touch to the shopping experience.”
About Walkbase
Walkbase is the leading in-store analytics and marketing solution for retailers, which is helping the high-street “dinosaur” bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement.
Based on indoor location technology, the platform provides real-time analytics on customer behaviour so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and helps optimise the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.
The cloud-based Walkbase platform combines Wi-Fi, Bluetooth and people counting technologies, using both its own and  existing store hardware. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN), London (UK) and Bern (Switzerland).
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Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.