Walkbase Goes Westfield With Samsung

Juha Mattsson


Walkbase popped up at London's Westfield White City shopping centre with Samsung

Walkbase popped up at London's Westfield White City shopping centre this week, as part of Samsung's Futurescape retail event.

The Samsung showcase brought together innovations in retail technology which will revolutionise the in-store shopping experience for their customers.  

"It was a very hands-on event for us, and we were able to put on a full technological demonstration in a 'real life' store environment" says Adrian James, Walkbase's Vice President of Sales and UK Managing Director. “This latest partnership with Samsung, a revolutionary pioneer in terms of consumer electronics and retail, helps Walkbase show how our systems can be integrated with Samsung’s concepts to optimise the customer experience in store“ James add. 

The showcase in the prestigious Westfield White City space was split into six live retail environments, including fashion retailer; beauty concession; home appliances store; estate agent; café and back office / security centre. You can watch the video from the event here.

"Being partnered with Samsung for the Futurescape event allowed us to get more people to join the in-store analytics revolution powered by Walkbase" says CEO Tuomas Wuoti. “The specially-invited industry insiders and journalists were able to see first hand how our positioning technology, interactive displays and real time number crunching software can drive their business forward". 

Founded in 2010, Walkbase develops an in-store solution for retailers to measure brick & mortar stores, just like web stores, and engage smartphone enabled customers with personalised in-store marketing. The company is headquartered in Finland, with offices in Helsinki, Turku, London (UK) and Bern (Switzerland). 

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Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.