Press Release: London Expansion For Walkbase Retail Analytics

Tuomas Wuoti

Walkbase is expanding to UK market

London (UK) and Helsinki (Finland)
October 9th, 2014

Walkbase, the leading retail analytics and indoor positioning company, is expanding its UK operations with a new London office.

Adrian James joins Walkbase as Vice President of Sales and UK Managing Director while Ed Armishaw comes on board as Head of Customer Acquisition.

"The past year has seen sustained growth for our company" says Walkbase CEO Tuomas Wuoti. "Expanding our UK operations with new staff not only better serves our existing customers but opens more sales opportunities for Walkbase. Both Adrian and Ed bring with them a wealth of prior experience to the company. They have a comprehensive understanding of the UK and European markets, and are valuable additions to the Walkbase team" says Wuoti.

Adrian James comes to Walkbase after a long involvement with digital marketing, and a successful career as a direct marketer. He held senior positions at Oracle, Siebel and Adobe before moving to work with cloud-based startups and early stage growth businesses. He was Managing Director for Europe, Middle East and Africa of SiteTagger and Ensighten prior to joining Walkbase. Adrian is also a guest lecturer at his alma mater, Glasgow University.

"The opening of the Walkbase office in London demonstrates the company's commitment to the UK market following the exceptional interest it has seen for in-store analytics and beacon messaging from its retailers and airports" says new VP and UK MD Adrian James. "Digitally driven clients have immediately understood the value of being able to produce rich data similar to their web analytics for their physical stores, and combine it with online data to deliver contextual beacon messaging" he says.

Ed Armishaw comes to Walkbase after nine years working for the UK's three largest telecoms operators Vodafone, EE and Telefonica. He has built his career in commercial and sales roles with global retailers, including notable relationships and deals with Starbucks, House of Fraser, WH Smiths and Marks & Spencer.

"I joined Walkbase because I see this as a unique opportunity to deliver gold dust to retailers" explains Armishaw. "The ability to understand on-offline customer journeys and build exciting omni-channel experiences for their customers is the next evolution of retail and Walkbase already puts that at the core of their technology" he adds.

Founded in 2009, Walkbase develops an in-store solution for retailers to measure brick & mortar stores like web stores, and engage smartphone enabled customers with personalised in-store marketing. The company is headquartered in Finland, with offices in Helsinki, Turku, London (UK) and Bern (Switzerland).

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Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.