Industry Insights: First-Party Data and Creating Personalized Experiences
November 21, 2024"First-party data is your most valuable asset—be diligent and transparent in how you use it," emphasizes Ben Reynolds, VP of…
Data-Driven Retail Media: Screen Placement & Ad Strategy
November 14, 2024It’s Not as Easy as Putting a Screen on Every End Cap and Down Every Aisle According to eMarketer, 92%…
Key Takeaways from the IAB’s Standards for In-Store Retail Media
November 6, 2024In-Store Retail Media Definitions Let’s start with key definitions of in-store retail media networks. What is in-store retail media? The…
