The Augmented Advertising solution by Samsung & Walkbase

Walkbase

Walkbase - The augmented advertising solution

Making the most of your retail space is an art and science. Samsung and Walkbase have created a solution that collects consumer behaviour data from stores and uses it to help you plan campaigns, sell advertising space on digital signage, and schedule content accurately (check the brochure here). And it’s all done using the customers’ own WI-FI signals, without the need for an app. Retailers can then sell prime ad space in their stores and everything can be attributed back to the actual data. It’s the digital way to increase revenue for every square foot of your retail space.

WALKBASE BRIEFLY

Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.

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