In-Store Conversion 2.0

Walkbase

Walkbase - In store conversion 2.0

Many brick-and-mortar retailers use conversion, i.e. transactions per visits, as one of their KPIs. All good, but this doesn't really give you detailed cues on what to improve, and may create adverse incentives for store associates. With modern in-store analytics you can go much deeper and measure detailed conversions real-time -- from passersby through visits to engaged visits and, ultimately, down to transactions. These can then be used to continuously measure and improve layouts, merchandising, campaigns, window marketing, and so on, without massive market research.

WALKBASE BRIEFLY

Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.

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