CREATE OUTSTANDING TRAVEL AND SHOPPING EXPERIENCES

Optimise passenger flows, track assets and offer location based services for smooth and enjoyable travel experiences.

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WALKBASE FOR AIRPORTS

PASSENGER FLOW
OPTIMISATION

QUEUE
MANAGEMENT

ASSET & STAFF
MANAGEMENT

RETAIL
ANALYTICS

DYNAMIC ADVERTISING
AND SIGNAGE

INDOOR LOCATION 
& WAYFINDING

TAKE PASSENGER OPERATIONS TO THE NEXT LEVEL

Optimise passenger flows

Walkbase combines Wi-Fi, Bluetooth beacons, and other sensors to gather data of passengers’ location and behaviour from every corner of the airport.

This data gives versatile tools for understanding the customer journey, analysing paths and passenger segments, identifying bottlenecks & crowding, and viewing live heatmaps of the entire premise.

Queue management

Walkbase Queue lets you view, report and analyse queue lengths, waiting times and passenger flow realtime. It also enables predicting queue formation by counting passenger arrivals from public transport, entrances and flights.

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Asset & staff management

Walkbase uses Wi-Fi and Bluetooth based asset tags to locate assets like baggage carts, trolleys and indoor vehicles. You can also locate personnel to alert and allocate the right amount of staff according to passenger volumes – to ensure the best possible customer service.

Retail analytics

The full capability of Walkbase’s retail analytics tools are also available to airports and their retail tenants. With Walkbase Analytics, it is possible to analyse e.g. the how bypassing traffic converts into store visitors, and to identify optimal store locations based on customer patterns. Individual stores can be divided into zones for further analysis.
 

Dynamic advertising and signage

Walkbase passenger flow analytics can be readily used for determining advertising hotspots, and to dynamically trigger ad and signage content based on customer analytics.

It also measures the exposure of ads displayed and analyses subsequent shopping behaviour to attribute ad spending to actual results. This will increase the value of advertising space significantly.
 

Indoor location and wayfinding

With Walkbase, it is possible to locate opt-in passengers based on Wi-Fi and Bluetooth connections enabled on their smartphones.

This makes it possible to offer location based passenger services via airport apps such as: view your current location; get walking time and route to your gate; get recommendations for nearby products and services; view offers by nearby stores; find your way to your favorite lounge or shop; request staff assistance.

KEY FEATURES

Analyse and engage with passengers from entrance through security and shopping, to departure and arrivals.

COMBINE MULTIPLE TECHNOLOGIES

Walkbase uses Wi-Fi, BLE Beacons, people counters and others sources to gather passenger flow data covering entire airports. This enables locating people and track assets real-time.

 

VISUAL DASHBOARD AND REPORTING

Get key metrics and analytics insights from the online Airport Dashboard and reporting tool. The data can also be easily exported and integrated to other management systems.

ACCURATE INDOOR POSITIONING

Accurate indoor positioning is at the heart of the solution. It is critical for both anonymous analytics as well as engaging with customers opted in with free Wi-Fi or through smartphone apps

UNCOMPROMISED
SECURITY

Walkbase has industry-leading security functions when it comes to end-user privacy and data security. Just as an example, we use Wi-Fi to make sure no fraud is possible with BLE Beacons.

BUSINESS IMPACTS

CUT AVERAGE QUEUE AND PROCESS TIME

Every extra minute spent on shopping & services has a direct impact on non-aviation earnings. Walkbase helps to convert process time to commercial time at multiple instances such as optimising queues and identifying suboptimal layouts.

OPTIMISE LAYOUTS FOR CONVENIENCE & FLUENCY

We have the perfect precision tools to monitor, test and optimise the fluency of all areas at the airport. Walkbase also help to track assets and adjust staff allocations for optimal customer service.

OPTIMISE £'s PER SQ FT FOR RETAIL & AD SPACE

Walkbase has an established toolset for in-store analytics in retail stores. With them, airports too are able to develop their store mix, base rents on actual footfall data, optimise & measure digital advertising, and offer analytics data to their retail tenants.

OFFER LOCATION BASED SERVICES TO PASSENGERS

With a simple SDK, airports can quickly start offering services based on the accurate indoor location of a passenger, including current location, directions to gate, find services, offers and recommendations, alerts and notifications.

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WALKBASE BRIEFLY

Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.

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