IMPROVE RETURN
ON MARKETING SPEND

A precision toolset for optimising the ROI of marketing campaigns and measuring the impact of marketing on in-store shopping behaviour.

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HOW DOES WALKBASE CAMPAIGN WORK?

In-store tracking

Start collecting in-store data

Import & enter campaigns icon

Import & enter campaigns

Analyse in-store impact icon

Analyse in-store impacts

Optimise and improve ROI icon

Optimise and improve ROI

MARKETING OPTIMISATION TOOL

Understand campaign ROI and impact on store conversions

How did digital and other campaigns affect your local stores? Did events, direct mail, and radio campaigns affect shopping in stores? Did campaigns boost repeat visits and cross-shopping? Did changes in store layout and window marketing convert into desired buying behaviour? What was the in-store ROI of campaigns?

Walkbase brings you the In-store Sales Funnel tool. It’s a simple and straightforward way to assess how marketing campaigns affect in-store sales conversion. From passersby, to engaged customers, and finally to sales.

Would you like to learn about existing implementations of Walkbase and the results other retailers have gained?

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Campaign impact In-store sales funnel screen

Walkbase Marketing overview screen

Why Walkbase Campaign?

Walkbase Campaign is a tool which provides comparable levels of marketing metrics for physical stores, to those experienced online. By providing accurate data and hard KPI’s we enable sound decision making around marketing spend.

Walkbase Campaign is a scalable, simple to deploy and easy to use solution. It provides marketers with a visually compelling set of dashboards to help track performance and create ROI whether it’s for one branch or thousands of stores.

KEY FEATURES

Walkbase Campaign is a toolbox for ROI and marketing impact measurement by testing and optimising different campaigns.

Calculate marketing ROI icon

CALCULATE MARKETING ROI

Walkbase Campaign enables you to quickly see campaign ROI at various conversion points over the entire in-store shopping journey.

Import and view campaigns icon

IMPORT AND VIEW CAMPAIGNS

We’ve built a straightforward way for marketers to import digital campaigns and view all on-going, past and future campaigns to be analysed.

In-store ab-testing tool icon

IN-STORE A/B TESTING TOOLS

A/B testing is standard practice for online stores. Now it is also available for physical stores, for quickly assessing the impact of layout changes, window marketing, and so on.

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EVENTS AND OTHER CAMPAIGNS

Conveniently also enter and analyse the impact of customer events as well as direct marketing, radio, television and other types of campaigns.

BUSINESS IMPACTS

OPTIMISE ADVERTISING SPEND

Accurate analysis of in-store impacts allows marketers to focus on effective campaigns.

BETTER MARKETING IMPACT

Store-by-store metrics allow broadening out marketing that drives right kind of footfall.

DATA-DRIVEN DECISION-MAKING

Physical stores now reach par with online, with everything optimised using data.

INCREASED AVERAGE STORE PERFORMANCE

By digging deeper to individual stores, performance gaps between stores can be bridged.

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WALKBASE BRIEFLY

Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.

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