Start collecting in-store data
Import & enter campaigns
Analyse in-store impacts
Optimise and improve ROI
MARKETING OPTIMISATION TOOL
Understand campaign ROI and impact on store conversions
How did digital and other campaigns affect your local stores? Did events, direct mail, and radio campaigns affect shopping in stores? Did campaigns boost repeat visits and cross-shopping? Did changes in store layout and window marketing convert into desired buying behaviour? What was the in-store ROI of campaigns?
Walkbase brings you the In-store Sales Funnel tool. It’s a simple and straightforward way to assess how marketing campaigns affect in-store sales conversion. From passersby, to engaged customers, and finally to sales.
Would you like to learn about existing implementations of Walkbase and the results other retailers have gained?
Why Walkbase Campaign?
Walkbase Campaign is a tool which provides comparable levels of marketing metrics for physical stores, to those experienced online. By providing accurate data and hard KPI’s we enable sound decision making around marketing spend.
Walkbase Campaign is a scalable, simple to deploy and easy to use solution. It provides marketers with a visually compelling set of dashboards to help track performance and create ROI whether it’s for one branch or thousands of stores.
Walkbase Campaign is a toolbox for ROI and marketing impact measurement by testing and optimising different campaigns.
CALCULATE MARKETING ROI
Walkbase Campaign enables you to quickly see campaign ROI at various conversion points over the entire in-store shopping journey.
IMPORT AND VIEW CAMPAIGNS
We’ve built a straightforward way for marketers to import digital campaigns and view all on-going, past and future campaigns to be analysed.
IN-STORE A/B TESTING TOOLS
A/B testing is standard practice for online stores. Now it is also available for physical stores, for quickly assessing the impact of layout changes, window marketing, and so on.
EVENTS AND OTHER CAMPAIGNS
Conveniently also enter and analyse the impact of customer events as well as direct marketing, radio, television and other types of campaigns.
OPTIMISE ADVERTISING SPEND
Accurate analysis of in-store impacts allows marketers to focus on effective campaigns.
BETTER MARKETING IMPACT
Store-by-store metrics allow broadening out marketing that drives right kind of footfall.
Physical stores now reach par with online, with everything optimised using data.
INCREASED AVERAGE STORE PERFORMANCE
By digging deeper to individual stores, performance gaps between stores can be bridged.
Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.