Plan ad locations
and set rates
Display targeted ads
THE SMART ADVERTISING SOLUTION
Drive additional revenue from existing store space through targeted digital advertising
How to better target in-store advertising to desired segments? How to understand real customer behaviour and use those insights to optimise ad locations, content and timing? How to precisely measure how many people saw an ad, and what was the effect on their behaviour?
Retailers still find it difficult to justify a compelling business case for deploying digital signage. In reality, retailers are able turn these investments into significant additional revenue and to a profitable new business.
The missing piece is Walkbase Advertising - the modern digital analytics and marketing tool for the real world.
Would you like to learn about existing implementations of Walkbase and the results other retailers have gained?
Why Walkbase Advertising?
Walkbase Advertising works by using Wi-Fi analytics to anonymously gather accurate data on customer paths, dwell times and conversions to build rich segment profiles. This is then used for:
• determining the ad hotspots to locate in-store ad displays
• setting the pricing and rate cards for ad displays
• basing content and timing of ads based on behavioural segments
• using behavioural patterns to trigger ads real-time
• measuring how many saw an ad and what was the subsequent behaviour
Walkbase Advertising is a behavioural analytics & ad targeting solution that enables retailers to quickly grow their earnings from existing store space.
IDENTIFY IN-STORE AD HOTSPOTS
Draw insights from in-store heatmaps, shopping paths and category level patterns to locate ad displays.
CREATE RATE CARDS
Use accurate customer behaviour data from stores to set ad pricing by day, hour and display location.
TARGET BY SEGMENT & CATEGORY
Anonymous pathing and category dwell data is used to create behavioural segments and guide ad content & timing.
MEASURE IMPACTS REAL-TIME
Measure accurately how many people saw ad and what was the impact on customer behaviour.
GROW EARNINGS FROM STORES
Increase the value of in-store advertising, generate new revenues by selling ad space, and improve in-store conversions and sales.
SAVE OUT-OF-STORE MEDIA COST
Focus advertising spend to where it is most relevant for customers -- i.e. while they are already shopping in stores.
PRICE ADS BASED ON REAL DATA
Ad display rates can be based on accurate, store-level real data on customer patterns.
IMPROVE MARKETING EFFECTIVENESS
Set ad locations, content and timing based on actual, real-time behavioural data.
Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.