CONVERT STORES TO PRIME ADVERTISING SPACE

A complete analytics and targeting solution for retailers to determine the location, pricing and content for in-store advertising. And for measuring the impacts.

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HOW DOES WALKBASE ADVERTISING WORK?

Analyse customer
behaviour

Plan ad locations
and set rates

Display targeted ads
and campaigns

Measure and
optimise

THE SMART ADVERTISING SOLUTION

Drive additional revenue from existing store space through targeted digital advertising

How to better target in-store advertising to desired segments? How to understand real customer behaviour and use those insights to optimise ad locations, content and timing? How to precisely measure how many people saw an ad, and what was the effect on their behaviour?

Retailers still find it difficult to justify a compelling business case for deploying digital signage. In reality, retailers are able turn these investments into significant additional revenue and to a profitable new business.

The missing piece is Walkbase Advertising - the modern digital analytics and marketing tool for the real world.

Would you like to learn about existing implementations of Walkbase and the results other retailers have gained?

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Campaign impact In-store sales funnel screen

Walkbase Marketing overview screen

Why Walkbase Advertising?

Walkbase Advertising works by using Wi-Fi analytics to anonymously gather accurate data on customer paths, dwell times and conversions to build rich segment profiles. This is then used for:

• determining the ad hotspots to locate in-store ad displays
• setting the pricing and rate cards for ad displays
• basing content and timing of ads based on behavioural segments
• using behavioural patterns to trigger ads real-time
• measuring how many saw an ad and what was the subsequent behaviour

KEY FEATURES

Walkbase Advertising is a behavioural analytics & ad targeting solution that enables retailers to quickly grow their earnings from existing store space.

IDENTIFY IN-STORE AD HOTSPOTS

Draw insights from in-store heatmaps, shopping paths and category level patterns to locate ad displays.

Import and view campaigns icon

CREATE RATE CARDS

Use accurate customer behaviour data from stores to set ad pricing by day, hour and display location.

In-store ab-testing tool icon

TARGET BY SEGMENT & CATEGORY

Anonymous pathing and category dwell data is used to create behavioural segments and guide ad content & timing.

Events and other campaign icon

MEASURE IMPACTS REAL-TIME

Measure accurately how many people saw ad and what was the impact on customer behaviour.

BUSINESS IMPACTS

GROW EARNINGS FROM STORES

Increase the value of in-store advertising, generate new revenues by selling ad space, and improve in-store conversions and sales.

SAVE OUT-OF-STORE MEDIA COST

Focus advertising spend to where it is most relevant for customers -- i.e. while they are already shopping in stores.
 

PRICE ADS BASED ON REAL DATA

Ad display rates can be based on accurate, store-level real data on customer patterns.

 

IMPROVE MARKETING EFFECTIVENESS

Set ad locations, content and timing based on actual, real-time behavioural data.

 

Yes, we're interested.
Let's quantify how Walkbase could improve our business.

QUANTIFY POTENTIAL EARNINGS

WALKBASE BRIEFLY

Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.

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