THE NEXT GENERATION OF
The complete solution for measuring, optimising and personalising the in-store experience.
The Walkbase in-store analytics and marketing platform provides high street retailers powerful means for measuring, optimising and personalising the in-store customer experience. This has a direct impact on earnings per square metre.
The solution uses existing Wi-Fi and other in-store technology to understand precisely in real-time how customers behave in stores. Everything from passing by, to where they go, what they look at, and whether it ultimately results in a sale, can all be anonymously analysed.
Such behavioural insights and segmentation then lay the ground for engaging customers via smartphones based on the actual context of buying.
Retailers are often tied to long property leases, combined with increasing fixed costs. Investors are pressing for higher earnings per square metre, and competition is tightening especially by online retailers.
It seems daunting, but innovative retailers are turning things opposite and generating new revenue from existing store space. In-store digital advertising, new store formats and digital campaigns linking from online to offline are just a few examples.
All of the above require a new level of detail in understanding customer behaviour. The data needs to be available real-time and customers need to be reached based on their in-store location. This is exactly what the Walkbase platform offers.
Shopping centres and department stores are facing a substantial opportunity in upgrading their customer experience to match the digital world. Substantial growth in earnings can be achieved also by optimising layouts and creating completely new revenue sources through in-store advertising.
Real-time interior customer analytics and indoor location-based engagement are critical enablers for achieving the above. The Walkbase analytics and marketing platform is a robust yet easy-to-adopt solution for turning the next page in how shopping centres are being managed. With immediate impact on customer satisfaction and earnings from existing space.
The Walkbase analytics and marketing platform provides the travel industry with robust tools for making traveling more convenient and enjoyable. We enable travel hubs, such as airports, to reduce queue times, test and optimise layouts, analyse retail locations and offer location based mobile services to passengers.
Queue management, passenger flow analytics, heatmaps and triggering context-aware content on digital signage are just a few examples. We take advantage of existing Wi-Fi and camera technology to provide real-time visitor analytics to an entire airport or station in just a few days.
For any event, a key to the success is to amaze the visitors so incredibly that they will attend next time again. People’s consumption patterns are changing at an increasing pace, so the most successful venues and event organisers base their decisions on accurate data on visitor behaviour.
The Walkbase interior analytics and marketing platform offers venues and events a powerful means for analysing visitor behaviour, and to engage with them real-time based on customer’s location within the venue.
Get to know our toolset.
A lightweight and highly scalable analytics solution for understanding in-store customer behaviour and loyalty patterns.
A precision toolset for optimising the ROI of marketing campaigns and measuring the impact of marketing on in-store shopping behaviour.
An in-store marketing solution for automating proximity marketing, delivering personalised product recommendations and triggering loyalty rewards via mobile apps.
A complete analytics and targeting solution for retailers to determine the location, pricing and content for in-store advertising. And for measuring the impacts.
Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.