• THE NEXT GENERATION OF

    IN-STORE PERFORMANCE

    The complete solution for measuring, optimising and personalising the in-store experience.

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  • MEASURE AND BOOST

    STORE PERFORMANCE

    Get rich metrics of in-store shopping behaviour and optmise all aspects of store operations.

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  • IMPROVE THE RETURN

    ON MARKETING SPEND

    Test, measure and optimise the impact of marketing campaigns on footfall, purchases and loyalty.

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  • PERSONALISE

    IN-STORE SHOPPING

    Create more rewarding customer experiences through offers & personalised product recommendations via mobile apps.

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Who is it for

High Street

walkbase

Large Stores

walkbase

Shopping centres

walkbase

Travel Hubs

walkbase

Public Venues

walkbase

  • High Street

    IMPROVE RESULTS WITH IN-STORE ANALYTICS AND CUSTOMER ENGAGEMENT

    The Walkbase in-store analytics and marketing platform provides high street retailers powerful means for measuring, optimising and personalising the in-store customer experience. This has a direct impact on earnings per square metre.

    The solution uses existing Wi-Fi and other in-store technology to understand precisely in real-time how customers behave in stores. Everything from passing by, to where they go, what they look at, and whether it ultimately results in a sale, can all be anonymously analysed.

    Such behavioural insights and segmentation then lay the ground for engaging customers via smartphones based on the actual context of buying.

    Key benefits

    • Understand in-store conversion
    • Measure and optimise the ROI of marketing campaigns
    • Link online & offline customer journeys together
    • Evaluate and improve store formats
    • Measure merchandising & window marketing
    • Understand in-store behaviour, especially those who don’t buy
    • Create campaigns for personalised digital engagement
  • Large Stores

    INCREASE EARNINGS FROM EXISTING STORE SPACE

    Retailers are often tied to long property leases, combined with increasing fixed costs. Investors are pressing for higher earnings per square metre, and competition is tightening especially by online retailers.

    It seems daunting, but innovative retailers are turning things opposite and generating new revenue from existing store space. In-store digital advertising, new store formats and digital campaigns linking from online to offline are just a few examples.

    All of the above require a new level of detail in understanding customer behaviour. The data needs to be available real-time and customers need to be reached based on their in-store location. This is exactly what the Walkbase platform offers.

    Key benefits

    • Commercialise existing store space
    • Get rich analytics for in-store digital advertising
    • Measure in-store conversions
    • Optimise layouts & store format
    • Measure and optimise the ROI of marketing campaigns
    • Understand in-store behaviour and segments at category level
    • Create campaigns for personalised digital engagement 
    • Link online and offline customer journeys together
  • Shopping centres

    TAKE THE SHOPPING EXPERIENCE TO THE DIGITAL WORLD

    Shopping centres and department stores are facing a substantial opportunity in upgrading their customer experience to match the digital world. Substantial growth in earnings can be achieved also by optimising layouts and creating completely new revenue sources through in-store advertising.

    Real-time interior customer analytics and indoor location-based engagement are critical enablers for achieving the above. The Walkbase analytics and marketing platform is a robust yet easy-to-adopt solution for turning the next page in how shopping centres are being managed. With immediate impact on customer satisfaction and earnings from existing space.

    Business sectors:

    • Plan and calculate the value of store locations based on visitor patterns
    • Offer instant gratification through real-time customer engagement
    • Optimise layouts and store mix with behavioural segmentation
    • Bring personalised digital marketing down to physical space
    • Measure and understand customer paths and patterns
    • Measure conversions between multiple points
    • Optimise layouts and engage with visitors to grow earnings per square metre.
  • Travel Hubs

    OPTIMISE PASSENGER FLOWS AND CREATE OUTSTANDING TRAVEL EXPERIENCES

    The Walkbase analytics and marketing platform provides the travel industry with robust tools for making traveling more convenient and enjoyable. We enable travel hubs, such as airports, to reduce queue times, test and optimise layouts, analyse retail locations and offer location based mobile services to passengers.

    Queue management, passenger flow analytics, heatmaps and triggering context-aware content on digital signage are just a few examples. We take advantage of existing Wi-Fi and camera technology to provide real-time visitor analytics to an entire airport or station in just a few days.

    Key benefits:

    • Improve earnings by converting process time into commercial time
    • Understand customer behaviour and patterns in retail
    • Analyse, monitor and predict queue formation real-time
    • Measure and optimise passenger flows
    • Create modern location based mobile services
    • Offer industry leading in-store analytics to retail tenants
    • Enable travel apps with real time indoor positioning
  • Public Venues

    OPTIMISE AND ENGAGE EVENTS TO WOW PEOPLE TO VISIT AGAIN

    For any event, a key to the success is to amaze the visitors so incredibly that they will attend next time again. People’s consumption patterns are changing at an increasing pace, so the most successful venues and event organisers base their decisions on accurate data on visitor behaviour.

    The Walkbase interior analytics and marketing platform offers venues and events a powerful means for analysing visitor behaviour, and to engage with them real-time based on customer’s location within the venue.

    Key benefits

    • Improve customer experience with behavioural analytics
    • Analyse visitor flows such as paths & crowding
    • Measure the popularity of event program and stages
    • Report visitor patterns and conversions from specific zones
    • Estimate capacity requirements at entrances, restaurants and hallways
    • Track customer retention and cross-visit patterns between events
    • Display real-time stats and queue information during the event
    • Enable event apps with real time indoor positioning

Solutions

Get to know our toolset.

A lightweight and highly scalable analytics solution for understanding in-store customer behaviour and loyalty patterns.

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A precision toolset for optimising the ROI of marketing campaigns and measuring the impact of marketing on in-store shopping behaviour.

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An in-store marketing solution for automating proximity marketing, delivering personalised product recommendations and triggering loyalty rewards via mobile apps.

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A complete analytics and targeting solution for retailers to determine the location, pricing and content for in-store advertising. And for measuring the impacts.

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WALKBASE BRIEFLY

Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.

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