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Walkbase Named a "Cool Vendor" in Digital Business by Gartner

Leading Analyst Firm Recognises Walkbase in its Annual Selection of Cool Vendors

Helsinki - April 27, 2015 - Walkbase, the provider of in-store analytics for airports and retail stores, today announced it has been included in the list of "Cool Vendors" in the April 15, 2015, ‘Cool Vendors in Digital Business, 2015’ report by Gartner, Inc. 

The ‘Cool Vendor’ recognition is designated to organisations that Gartner recognises as fresh and innovative constituents in their respective markets. According to Gartner, the digital business providers named in the report "are unique because of their ability to provide technologies, solutions and services that integrate with physical things (Internet of Things) as equal entities with business processes, information and people".

Walkbase Analytics is enabling the high-street “dinosaur” to bite back, by giving retailers and site operators insight into customer conversion, visit patterns and paths, advertising effectiveness, loyalty and customer experience, like queue times. Ultimately by providing retailers and airports with location-based analytics in real-time, it enables them to radically improve customer experience, offer more personalised interactions, create a seamless experience between online and offline shopping and enhance brand reputation.

As well as improving customer experience, the platform provides tools for analysing, measuring and optimising the impact of marketing in physical spaces, and linking the online and offline customer journeys together. The insight brings significant value in improving campaign ROI, key conversions, and store layouts. For retailers this means engaging loyal customers with personalised in-store marketing, and turning physical stores into digital advertising spaces. 

“The Walkbase platform is playing a pivotal role in helping to create an effective omni-channel experience across physical stores, online and mobile, and it is an honour to be recognised by Gartner in this space,” said Tuomas Wuoti, Founder and CEO of Walkbase. “We continue to innovate the customer experience and we believe the inclusion as one of Gartner’s Cool Vendors really highlights this.”

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About Walkbase

Walkbase is the leading in-store analytics and marketing solution for retailers, which is helping the high-street “dinosaur” bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement.

Based on indoor location technology, the platform provides real-time analytics on customers’ habits so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.

The cloud-based Walkbase platform combines Wi-Fi, Bluetooth and camera technologies, and takes advantage of existing store hardware. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN), London (UK) and Bern (Switzerland).


Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.