Public relations

British Telecom Al Saudia and Walkbase Cooperate on Retail Analytics

Analytics and marketing platform for retail stores and airports announces partnership with BT Al Saudia for delivering in-store analytics in five countries 

Helsinki - May 6, 2015 - Walkbase, the provider of in-store analytics for retail and airports, and BT Al Saudia, the provider systems integration, network services and subscription cloud services in the Kingdom of Saudi Arabia, today announced they have entered into a partnership for providing in-store analytics for retailers, shopping malls and airports in five countries.

Dale Millar, Managing Director of BT Al Saudia, notes: “With Walkbase’s solution, our retail clients are able to gain rich insights on their customers’ in-store behaviour and conversion patterns. They can engage with their customers through personalised and contextualised messages or ads through smartphones and digital signage.” He continues: “We have tested several solutions and found Walkbase clearly the best in terms of usability and features, positioning accuracy, real-time processing, and robust deployment on hundreds of sites.”  

Tuomas Wuoti, CEO of Walkbase, explains: “We have worked with British Telecom Al Saudia for several client deployments. This cooperation is part of our partnership strategy which aims to work with leading providers of in-store technology, managed Wi-Fi, people counting, retail systems, and analytics services in their respective geographical areas.”

Walkbase Analytics enables the high-street “dinosaur” to bite back, by providing retailers, airports and site operators insight into customer conversion, visit patterns and paths, advertising effectiveness, loyalty and customer experience, like queue times. Ultimately by providing location-based analytics in real-time, it enables them to radically improve customer experience, offer more personalised interactions, create a seamless experience between online and offline shopping and enhance brand reputation.
As well as improving customer experience, the platform provides tools for analysing, measuring and optimising the impact of marketing in physical spaces, and linking the online and offline customer journeys together. The insight brings significant value in improving campaign ROI, key conversions, and store layouts. For retailers this means engaging loyal customers with personalised in-store marketing, and turning physical stores into digital advertising spaces. 

Walkbase and BT Al Saudia are aiming to deploy Walkbase’s in-store analytics and marketing platform to hundreds of retail stores in the region during the next 12 months.

To underline the partnership, the two companies are demonstrating the solution at a co-branded exhibition site at the Retail Show Middle East, Dubai, May 12-13, 2015.

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About BT Al Saudia

BT Al Saudia provides systems integration, network services and subscription cloud services in the Kingdom of Saudi Arabia. Established in 1989 as a joint venture between HRH Prince Abdulaziz bin Sattam bin Abdulaziz Al-Saud and British Telecommunications Group, we BT Al Saudia is the official channel and delivery partner of BT Global Services in Saudi Arabia with more than 300 customers.

BT Al Saudia offers managed services for security, voice, contact centers and cloud computing in the Kingdom, and combine local capabilities with BT Global Services solutions. 

The industries which BT serves through the Middle East operations include transport and logistics, energy, financial services, media and broadcast, public sector, telecommunications and 'smart cities' development, supporting both local companies with international ambitions and multinationals with local needs.

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About Walkbase

Walkbase is the leading in-store analytics and marketing solution for retailers, which is helping the high-street “dinosaur” bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement.

Based on indoor location technology, the platform provides real-time analytics on customers’ habits so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.

The cloud-based Walkbase platform combines Wi-Fi, Bluetooth and camera technologies, and takes advantage of existing store hardware. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN), London (UK) and Bern (Switzerland).


Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.