Walkbase partnership program
By partnering with us, providers of Wi-Fi solutions get a complete package of wifi-based indoor positioning and analytics capability with best-in-class accuracy. It is ready to be offered to their clients as an add-on feature, with instant access to the Walkbase retail analytics dashboard.
Our Wi-Fi partners have proven our analytics to substantially improve the return on investments that their clients make on in-store and public Wi-Fi infrastructure.
Footfall and People Counting
Leading footfall and people counting providers seek to complement their offering with modern wifi-based counting. This enables them to offer their clients real-time data on in-store customer behavior such as paths, conversions, dwell times and repeat visits.
Our lightweight, yet robustly scalable platform enables a whole new dimension to generating insights on how we all behave in stores before going to the register or out of the door.
Other reseller partners
We also work with several other types of resellers, including:
- In-store technology vendors
- Systems integrators and core retail system providers
- Agencies and consultants
- Smartphone app developers
We work with digital signage in both analytics and in-store customer engagement. We are able to integrate accurate, real-time analytics of how screens engage customers, and what these customers did before/after encountering the signage.
We can also use both anonymised segmentation data, as well as opt-in loyalty customers’ profile data to trigger and target content to be displayed at any given moment.
The ability to bring together customer behavior data from both web stores and physical stores is the critical prerequisite for creating truly omni-channel customer experiences. We work with several web analytics platforms and insights/optimisation consultant companies to make this real for an increasing number of retail chains.
Point of Sale
Sales transactions are obviously the goal for any retailer. However, sales data alone only covers those customers who actually complete a transaction, and thus leaves retailers without insights on browsing customers - potentially a large proportion of all visitors to their stores.
We work with POS systems and providers to integrate in-store behavior patterns and transaction data, to provide a full range of analytics and conversions to base their decisions on.
CRM & Marketing Automation
CRM and marketing automation software are the engines of modern marketing and customer engagement. We work with CRM and MA providers to incorporate critical in-store behavior data & insights to rich customer profiles. Furthermore, we allow marketers to trigger engagement and build digital in-store campaigns based on customers’ position and behavior while they visit a store.
Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.