Walkbase announces record-breaking growth in past 12 months analysing over 50 million shoppers

Elina Saarenmaa

Retail marketing platform raises funding to EUR 5M and expands international presence 

Helsinki, Finland - February 10, 2015 – Walkbase, a provider of in-store analytics for airports and retailers, today announced that it achieved record-breaking growth during 2014, reaching EUR 5M in funding and successfully opening new offices across Europe. The company also saw increased customer traction with 30 new clients added to its portfolio across top retail chains and airports. 

In addition to the funding and customer traction, Walkbase has deployed over 2000 sensors in close to 300 stores and analysed over 50 million customers by the end of last year. In 2014, the company opened new offices in London and Helsinki, Finland – and tripled its employee-base. 

Mirroring how web analytics platforms have revolutionised online shopping experiences, the Walkbase platform uses real-time in-store data to improve customer experience – helping the high-street “dinosaur” bite back. Using indoor location technology in brick-and-mortar stores and airports, it allows retailers to measure people flow patterns and engage smartphone-wielding customers with personalised location-based services. 

As well as improving customer experience, the platform provides tools for analysing, measuring and optimising the impact of marketing in physical spaces, and linking the online and offline customer journeys together. The insight creates significant value in improving campaign ROI, key conversions, and store layouts. For retailers this means engaging loyal customers with personalised in-store marketing, and turning physical stores into digital advertising spaces. 

“Last year was an extremely busy year for us at Walkbase and saw the company achieve phenomenal customer traction, European expansion and treble our employee base. I’m incredibly proud of what the whole team has achieved,” said CEO and Co-Founder of Walkbase, Tuomas Wuoti. “While the last year has been hugely successful, 2015 is set to be even stronger – with new products to be launched later this year and customers to be announced, we expect the coming year to be a defining one for Walkbase.”

The solution takes advantage of existing store hardware such as Wi-Fi and door counters, to improve returns on existing investments.

About Walkbase

Walkbase is an in-store analytics solution for airports and retailers, which is helping the high-street “dinosaur” bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement.

Based on indoor location technology, the platform provides real-time analytics on customers’ habits so the same level of personalisation can apply offline as it does online. It analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores - engages customers with personalised in-store marketing, and links the online and offline customer journeys together.

The solution makes use of existing Wi-Fi installations and is deployed by retailers and airports worldwide. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki, Turku, London (UK) and Bern (Switzerland).

Access modern in-store personalisation eBook


Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.