Omni-channel retail

As consumers are increasingly demanding instant shopping gratification anytime anywhere, most retailers are looking into building omni-channel marketing capability. This means the ability to offer a seamless customer experience as consumers move forward in their purchase path, and hop on and off between channels. The key elements in building omni-channel customer journeys are (i) rich in-store analytics, (ii) customers’ indoor location, and (iii) the ability to process all data real-time, to be able to trigger omni-channel engagements and drive omni-channel conversion.

Elina Saarenmaa
Elina Saarenmaa
Elina Saarenmaa
Juha Mattsson
Ed Armishaw
Juha Mattsson
Juha Mattsson

WALKBASE BRIEFLY

Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.

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