Grow earnings from existing store space

Improving operational performance and perfecting the customer experience to boost store revenue are continued themes on every brick and mortar retailer’s agenda. To grow earnings from and commercialise existing store space, retailers needs modern tools to analyse and reach customers during their omni-channel customer journeys. Walkbase Analytics uses existing store Wi-Fi and other in-store technology to generate accurate, real-time data on customer behaviour in physical stores. This behavioural data is vital for benchmarking stores against each other, testing new concepts, and for optimising layouts, merchandising, window marketing, campaigns and so forth. The Walkbase platform also enables retailers to commercialise existing stores through digital advertising and to grow revenue by delivering personalised proximity marketing.

Katerina Bukhvostova
Jarno Marin
Adrian James
Adrian James
Elina Saarenmaa
Adrian James
Juha Mattsson

WALKBASE BRIEFLY

Walkbase provides a retail analytics solution for improving the impact of marketing on physical stores and personalising in-store shopping experience.

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