4 Tweets That Sum Up The Customer Loyalty Conference 2014

Aura Koljonen

Dozens of retail industry experts took to the stage at the Customer Loyalty Conference last week in London during a day of insightful presentations and panel discussions. Our VP Juha Mattsson was one of them, moderating the panel “Future of loyalty schemes”.

Many attendees did a nice job live-tweeting key highlights and takeaways throughout the day. We've gathered a few of those here for you:

One of the morning sessions concentrated on emotional and rational ROI of loyalty programs. For consumers, feeling valued can be more important than gaining actual monetary value. Therefore, instead of offering only financial rewards, retailers should also attach emotional benefits to their loyalty programs.

Instead of focusing on hard data, attention should be in building brand loyalty in an interactive and social way. Understanding the customer is central in creating successful loyalty programs.

Integrating 'bricks & clicks' is both a challenge and an opportunity. In-store mobile usage especially is something retailers should keep their eyes on.

Although plastic loyalty cards will stay popular among certain demographics, a key future challenge is to get customer loyalty programs up and running on mobile devices. Mobile apps with built-in loyalty programs allow businesses to collect valuable insight about their customers spending habits.

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